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arXiv 2411.01239cs.SI
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我以前听过这首歌:关于TikTok对歌曲再度流行影响的初步研究结果

I've Heard This Before: Initial Results on Tiktok's Impact On the Re-Popularization of Songs

Breno Matos, Francisco Galuppo, Rennan Cordeiro, Flavio Figueiredo

AI总结:

该研究利用TokBoard和Google Trends数据,通过格兰杰因果分析与Bass模型,初步探究TikTok推动老歌再度流行的机制与传播模式,是该领域首批研究之一。

摘要:

TikTok视频分享服务拥有超过10亿活跃用户,是目前规模最大的社交媒体网站之一。TikTok的日益普及使其成为音乐发现的核心平台。本文分析了TikTok如何助力老歌重焕活力。为此,我们同时采用了TikTok上分享歌曲的热度数据,以及该平台推动歌曲传播至网络其他平台的机制相关数据。我们分析了来自TokBoard(一个长期追踪此类热度的网站)和Google Trends(捕捉歌曲整体网络搜索热度的工具)的数据。我们的分析首先聚焦于TokBoard的热度是否会(通过格兰杰因果关系)引发Google Trends上的热度变化。随后,我们检验了TikTok与Google Trends是否存在相同的病毒式传播模式(通过Bass模型)。据我们所知,本研究是首批探究TikTok推动歌曲再度流行现象的研究之一。

英文摘要:

With over a billion active users, TikTok's video-sharing service is currently one of the largest social media websites. This rise in TikTok's popularity has made the website a central platform for music discovery. In this paper, we analyze how TikTok helps to revitalize older songs. To do so, we use both the popularity of songs shared on TikTok and how the platform allows songs to propagate to other places on the Web. We analyze data from TokBoard, a website measuring such popularity over time, and Google Trends, which captures songs' overall Web search interest. Our analysis initially focuses on whether TokBoard can cause (Granger Causality) popularity on Google Trends. Next, we examine whether TikTok and Google Trends share the same virality patterns (via a Bass Model). To our knowledge, we are one of the first works to study song re-popularization via TikTok.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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