arXivDaily arXiv每日学术速递 周一至周五更新
arXiv 2408.09439cs.IRcs.AI
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利用渐进式检索行为增强提示提升大语言模型驱动的相关性建模

Towards Boosting LLMs-driven Relevance Modeling with Progressive Retrieved Behavior-augmented Prompting

Ant Group(蚂蚁集团);Alibaba Group(阿里巴巴集团);School of Computer Science and Technology, East China Normal University(华东师范大学计算机科学与技术学院)

Zeyuan Chen, Haiyan Wu, Kaixin Wu, Wei Chen, Mingjie Zhong, Jia Xu, Zhongyi Liu, Wei Zhang

AI总结:

针对 LLM 仅凭语义判断查询-物品相关性的不足,本文提出 ProRBP 框架,利用搜索日志检索用户行为邻居并渐进增强提示与聚合,实验及在线 A/B 测试验证其性能提升。

摘要:

相关性建模是提升搜索引擎用户体验的关键组成部分,其主要目标是识别与用户查询相符的物品。传统模型仅依赖查询与物品之间的语义一致性来确定相关性。然而,这种方法只代表相关性判断的一个方面,单独使用并不充分。即使是强大的大语言模型(LLM),仍无法仅从语义角度准确判断查询与物品的相关性。为增强 LLM 驱动的相关性建模,本研究提出利用搜索日志中记录的用户交互,以洞察用户的隐式搜索意图。挑战在于如何有效提示 LLM 捕捉动态搜索意图,这在真实相关性场景中存在若干障碍,即缺乏领域特定知识、孤立提示不充分,以及部署 LLM 相关的高昂成本。为此,我们提出 ProRBP,这是一种新颖的渐进式检索行为增强提示框架,用于将面向搜索场景的知识与 LLM 有效整合。具体而言,我们从每日搜索日志中执行用户驱动的行为邻居检索,以及时获取领域特定知识,并检索用户认为符合其期望的候选。随后,我们采用先进提示技术引导 LLM 进行相关性建模,这些技术逐步改进 LLM 的输出,之后在综合考虑多个不同方面的基础上进行渐进式聚合。对于在线服务,我们开发了一个面向 LLM 在相关性建模中部署的工业应用框架。在真实行业数据上的实验和在线 A/B 测试表明,我们提出的方法取得了富有前景的性能。

英文摘要:

Relevance modeling is a critical component for enhancing user experience in search engines, with the primary objective of identifying items that align with users' queries. Traditional models only rely on the semantic congruence between queries and items to ascertain relevance. However, this approach represents merely one aspect of the relevance judgement, and is insufficient in isolation. Even powerful Large Language Models (LLMs) still cannot accurately judge the relevance of a query and an item from a semantic perspective. To augment LLMs-driven relevance modeling, this study proposes leveraging user interactions recorded in search logs to yield insights into users' implicit search intentions. The challenge lies in the effective prompting of LLMs to capture dynamic search intentions, which poses several obstacles in real-world relevance scenarios, i.e., the absence of domain-specific knowledge, the inadequacy of an isolated prompt, and the prohibitive costs associated with deploying LLMs. In response, we propose ProRBP, a novel Progressive Retrieved Behavior-augmented Prompting framework for integrating search scenario-oriented knowledge with LLMs effectively. Specifically, we perform the user-driven behavior neighbors retrieval from the daily search logs to obtain domain-specific knowledge in time, retrieving candidates that users consider to meet their expectations. Then, we guide LLMs for relevance modeling by employing advanced prompting techniques that progressively improve the outputs of the LLMs, followed by a progressive aggregation with comprehensive consideration of diverse aspects. For online serving, we have developed an industrial application framework tailored for the deployment of LLMs in relevance modeling. Experiments on real-world industry data and online A/B testing demonstrate our proposal achieves promising performance.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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