arXivDaily arXiv每日学术速递 周一至周五更新
arXiv 2408.02404cs.IR

反馈互惠图协同过滤

Feedback Reciprocal Graph Collaborative Filtering

Weijun Chen, Yuanchen Bei, Qijie Shen, Hao Chen, Xiao Huang, Feiran Huang

AI总结:

针对交互图中着迷与不着迷反馈造成的跷跷板问题,本文提出FRGCF,通过双图分离、反馈互惠对比学习和宏观反馈建模提升推荐效果。

摘要:

用户-物品交互图上的协同过滤已在工业推荐中取得成功。然而,推荐用户真正着迷的物品给从交互图学习的协同过滤模型带来了一个跷跷板困境。一方面,并非所有与用户交互的物品都具有同等吸引力。有些物品确实令用户着迷,而另一些则不令人着迷。在不区分二者的情况下训练图协同过滤模型,可能会向用户推荐不令人着迷的物品。另一方面,在图协同过滤过程中忽视已交互但不令人着迷的物品,会导致用户交互意图的表征不完整,从而造成模型推荐能力下降。为解决这一跷跷板问题,我们提出反馈互惠图协同过滤(Feedback Reciprocal Graph Collaborative Filtering,FRGCF),它强调推荐令人着迷的物品,同时弱化推荐不令人着迷的物品。具体而言,FRGCF首先根据用户反馈将整个交互图划分为已交互且着迷(Interacted & Fascinated,I&F)图和已交互且不着迷(Interacted & Unfascinated,I&U)图。随后,FRGCF在I&F图和I&U图上引入独立的协同过滤,并结合反馈互惠对比学习和宏观层面的反馈建模。这使I&F图推荐器能够从I&U图中学习多粒度交互特征,而不会被其错误引导。在四个基准数据集和一个十亿级工业数据集上的大量实验表明,FRGCF通过推荐更多令人着迷的物品和更少不令人着迷的物品提升了性能。此外,在淘宝推荐系统上的在线A/B测试验证了FRGCF的优越性。

英文摘要:

Collaborative filtering on user-item interaction graphs has achieved success in the industrial recommendation. However, recommending users' truly fascinated items poses a seesaw dilemma for collaborative filtering models learned from the interaction graph. On the one hand, not all items that users interact with are equally appealing. Some items are genuinely fascinating to users, while others are unfascinated. Training graph collaborative filtering models in the absence of distinction between them can lead to the recommendation of unfascinating items to users. On the other hand, disregarding the interacted but unfascinating items during graph collaborative filtering will result in an incomplete representation of users' interaction intent, leading to a decline in the model's recommendation capabilities. To address this seesaw problem, we propose Feedback Reciprocal Graph Collaborative Filtering (FRGCF), which emphasizes the recommendation of fascinating items while attenuating the recommendation of unfascinating items. Specifically, FRGCF first partitions the entire interaction graph into the Interacted & Fascinated (I&F) graph and the Interacted & Unfascinated (I&U) graph based on the user feedback. Then, FRGCF introduces separate collaborative filtering on the I&F graph and the I&U graph with feedback-reciprocal contrastive learning and macro-level feedback modeling. This enables the I&F graph recommender to learn multi-grained interaction characteristics from the I&U graph without being misdirected by it. Extensive experiments on four benchmark datasets and a billion-scale industrial dataset demonstrate that FRGCF improves the performance by recommending more fascinating items and fewer unfascinating items. Besides, online A/B tests on Taobao's recommender system verify the superiority of FRGCF.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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