Influencer：通过AI驱动的探索与定制赋能普通用户创建推广帖子
Influencer: Empowering Everyday Users in Creating Promotional Posts via AI-infused Exploration and Customization
AI总结：
针对普通用户创建推广帖子的困难，提出AI驱动的交互工具Influencer，通过多维推荐和整体设计系统辅助新手生成创意并制作多样化帖子，经用户研究验证有效。
摘要：
在社交平台上创建推广帖子使普通用户能够传播其创意成果、参与社区交流或从微型企业中获取额外收入。然而，对于大多数是设计新手的普通用户来说，创建结合了原创、吸引人的图像和清晰、有效的标题的引人注目的帖子可能相当具有挑战性且耗时。我们提出了Influencer，一个交互式工具，旨在帮助新手创作者制作高质量的推广帖子设计，通过AI实现快速的设计构思和无阻碍的内容创建。在Influencer中，我们贡献了一个多维推荐框架，允许用户通过基于示例的图像和标题推荐直观地生成新想法。此外，Influencer实现了一个整体的推广帖子设计系统，支持考虑品牌信息和用户指定设计约束的上下文感知图像与标题探索、各种图像和标题的灵活融合，以及用于思维跟踪和帖子记录的思维导图式布局。我们通过一项室内用户研究，将Influencer与结合了Google Search和Figma的基线进行了比较，评估了12位设计爱好者。定量和定性结果表明，Influencer在帮助设计新手生成想法以及通过用户友好的交互创建创意且多样的推广帖子方面是有效的。
英文摘要：
Creating promotional posts on social platforms enables everyday users to disseminate their creative outcomes, engage in community exchanges, or generate additional income from micro-businesses. However, creating eye-catching posts combining both original, appealing images and articulate, effective captions can be rather challenging and time-consuming for everyday users who are mostly design novices. We propose Influen, an interactive tool to assist novice creators in crafting high-quality promotional post designs, achieving quick design ideation and unencumbered content creation through AI. Within Influencer, we contribute a multi-dimensional recommendation framework that allows users to intuitively generate new ideas through example-based image and caption recommendation. Further, Influencer implements a holistic promotional post design system that supports context-aware image and caption exploration considering brand messages and user-specified design constraints, flexible fusion of various images and captions, and a mind-map-like layout for thinking tracking and post-recording. We evaluated Influencer with 12 design enthusiasts through an in-lab user study by comparing it to a baseline combining Google Search + Figma. Quantitative and qualitative results demonstrate that \sysname{} is effective in assisting design novices to generate ideas as well as creative and diverse promotional posts with user-friendly interaction.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
