通过音乐广告游戏提升消费者用户体验、教育与品牌认知度
Enhancing Consumer User Experience, Education and Brand Awareness through Musical Advergames
AI总结：
针对传统传播效果下降，本文通过197人实验研究音乐在广告游戏中的作用，发现音乐能吸引受众、提升用户体验并增强品牌认知，为营销提供新思路。
摘要：
近年来，传统传播手段的有效性有所下降，营销专家正寻求更具创意的方式吸引消费者。近期，广告游戏备受关注，被视为一种有吸引力的新型营销工具，用以提升消费者参与度及品牌认知教育。术语“广告游戏”指将品牌广告与游戏相结合以推广商业产品的游戏。本文研究了音乐对消费者接受广告游戏的影响（n=197）。结果表明，音乐在广告游戏中是一个重要特征，因为它能够吸引受众、增强其用户体验并提升品牌认知度。
英文摘要：
The effectiveness of traditional communication techniques has declined in recent years, and marketing specialists are looking at more creative ways to engage consumers. A lot of attention has recently been paid to advergames, which are seen as an attractive new marketing tool to increase consumer engagement and education of brand awareness. The term advergame refers to games that combine brand advertising with gaming to promote business products. In this paper, we study the impact of music on consumer uptake of advergames (n=197). Our results show that music in advergames is an important feature because of its capability to attract audience, enhance their user experience and increase brand awareness.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
