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arXiv 2404.11993cs.IRcs.LG

知识感知的多意图对比学习用于多行为推荐

Knowledge-Aware Multi-Intent Contrastive Learning for Multi-Behavior Recommendation

School of Information Science and Engineering, Yanshan University(燕山大学信息科学与工程学院);School of Information Science and Engineering, Xinjiang College Of Science & Technology(新疆科学技术学院信息科学与工程学院)

Shunpan Liang, Junjie Zhao, Chen Li, Yu Lei

AI总结:

提出知识感知多意图对比学习模型,利用知识图谱构建意图并采用双对比学习缓解数据稀疏,提升多行为推荐的准确性。

摘要:

多行为推荐通过基于用户的多样化行为(如浏览、加入购物车和购买)提供更准确的选择来优化用户体验。当前关于多行为推荐的研究主要从隐式角度探索多行为之间的联系和差异。具体来说,他们直接使用黑盒神经网络对这些关系进行建模。实际上,用户在不同行为下与物品的交互是由不同的意图驱动的。例如,当用户浏览产品时,他们往往更关注评分和品牌等信息。然而,在购买阶段,用户变得更加价格敏感。为了解决这一挑战以及多行为推荐中的数据稀疏问题,我们提出了一种新颖的模型:知识感知的多意图对比学习(KAMCL)模型。该模型利用知识图谱中的关系来构建意图,旨在从意图的角度挖掘用户多行为之间的联系,以实现更准确的推荐。KAMCL配备了两个对比学习方案,以缓解数据稀缺问题并进一步增强用户表示。在三个真实数据集上的大量实验证明了我们模型的优越性。

英文摘要:

Multi-behavioral recommendation optimizes user experiences by providing users with more accurate choices based on their diverse behaviors, such as view, add to cart, and purchase. Current studies on multi-behavioral recommendation mainly explore the connections and differences between multi-behaviors from an implicit perspective. Specifically, they directly model those relations using black-box neural networks. In fact, users' interactions with items under different behaviors are driven by distinct intents. For instance, when users view products, they tend to pay greater attention to information such as ratings and brands. However, when it comes to the purchasing phase, users become more price-conscious. To tackle this challenge and data sparsity problem in the multi-behavioral recommendation, we propose a novel model: Knowledge-Aware Multi-Intent Contrastive Learning (KAMCL) model. This model uses relationships in the knowledge graph to construct intents, aiming to mine the connections between users' multi-behaviors from the perspective of intents to achieve more accurate recommendations. KAMCL is equipped with two contrastive learning schemes to alleviate the data scarcity problem and further enhance user representations. Extensive experiments on three real datasets demonstrate the superiority of our model.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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