arXivDaily arXiv每日学术速递 周一至周五更新
arXiv 2403.03424cs.IR

生成式新闻推荐

Generative News Recommendation

Shen Gao, Jiabao Fang, Quan Tu, Zhitao Yao, Zhumin Chen, Pengjie Ren, Zhaochun Ren

AI总结:

针对现有新闻推荐仅做语义匹配、仅原样推送新闻的不足,提出含高层匹配与连贯叙述生成的生成式新闻推荐范式及GNR模型,通过双层表征、新闻筛选和UIFT训练方法提升推荐准确率与叙述质量。

摘要:

现有大多数新闻推荐方法通过在候选新闻与由历史点击新闻生成的用户表征之间进行语义匹配来完成该任务。然而,这些方法忽略了不同新闻文章之间的高层关联,也未重视这些新闻文章与用户之间的深层关系,且其方法定义决定了它们只能原样推送新闻文章。相反,将多篇相关新闻整合成一段连贯的叙述能够帮助用户更快速、更全面地了解事件。本文提出了一种新颖的生成式新闻推荐范式,该范式包含两个步骤:(1)利用大语言模型(Large Language Model,LLM)的内部知识与推理能力,在候选新闻与用户表征之间进行高层匹配;(2)基于相关新闻之间的关联以及用户兴趣,生成一段连贯且逻辑结构化的叙述,从而吸引用户进一步阅读新闻。具体而言,我们提出GNR模型以实现该生成式新闻推荐范式。首先,我们利用LLM生成主题层表征,并将其与语义层表征相结合,构建新闻与用户的双层表征。其次,为生成连贯叙述,我们挖掘新闻关联并根据用户偏好筛选相关新闻。最后,我们提出一种名为UIFT的新型训练方法,用于训练LLM将多篇新闻融合为一段连贯的叙述。大量实验表明,GNR能够提升推荐准确率,并最终生成更具个性化且事实一致性更强的叙述。

英文摘要:

Most existing news recommendation methods tackle this task by conducting semantic matching between candidate news and user representation produced by historical clicked news. However, they overlook the high-level connections among different news articles and also ignore the profound relationship between these news articles and users. And the definition of these methods dictates that they can only deliver news articles as-is. On the contrary, integrating several relevant news articles into a coherent narrative would assist users in gaining a quicker and more comprehensive understanding of events. In this paper, we propose a novel generative news recommendation paradigm that includes two steps: (1) Leveraging the internal knowledge and reasoning capabilities of the Large Language Model (LLM) to perform high-level matching between candidate news and user representation; (2) Generating a coherent and logically structured narrative based on the associations between related news and user interests, thus engaging users in further reading of the news. Specifically, we propose GNR to implement the generative news recommendation paradigm. First, we compose the dual-level representation of news and users by leveraging LLM to generate theme-level representations and combine them with semantic-level representations. Next, in order to generate a coherent narrative, we explore the news relation and filter the related news according to the user preference. Finally, we propose a novel training method named UIFT to train the LLM to fuse multiple news articles in a coherent narrative. Extensive experiments show that GNR can improve recommendation accuracy and eventually generate more personalized and factually consistent narratives.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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