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arXiv 2402.14901cs.CLcs.AI
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以使用为中心的电商意图理解研究

A Usage-centric Take on Intent Understanding in E-Commerce

University of Edinburgh(爱丁堡大学);Huawei Technologies, Edinburgh RC, CSI(华为技术有限公司爱丁堡研发中心CSI)

Wendi Zhou, Tianyi Li, Pavlos Vougiouklis, Mark Steedman, Jeff Z. Pan

AI总结:

针对电商意图理解缺乏统一定义与基准的问题,本文将其定义为以使用为中心的自然语言推理任务,指出SOTA模型FolkScope的两大缺陷,并提出商品恢复基准验证该缺陷。

摘要:

识别与理解用户意图是电商领域的核心任务。尽管意图理解在商品推荐和商家用户画像分析中至关重要,但目前尚未形成统一的定义,也缺乏精准的基准测试。本文聚焦预测型用户意图,即“顾客如何使用商品”,将意图理解定义为独立于商品本体的自然语言推理任务。本文指出当前最优电商意图知识图谱FolkScope存在两大缺陷:类别刚性与属性歧义,这限制了其将用户意图与具备最优属性商品精准匹配、以及跨多元品类推荐实用商品的能力。基于上述发现,本文提出商品恢复基准(Product Recovery Benchmark),包含全新的评估框架与示例数据集,并在该基准上验证了FolkScope的上述缺陷。代码与数据集可在https://github.com/stayones/Usgae-Centric-Intent-Understanding 获取。

英文摘要:

Identifying and understanding user intents is a pivotal task for E-Commerce. Despite its essential role in product recommendation and business user profiling analysis, intent understanding has not been consistently defined or accurately benchmarked. In this paper, we focus on predicative user intents as "how a customer uses a product", and pose intent understanding as a natural language reasoning task, independent of product ontologies. We identify two weaknesses of FolkScope, the SOTA E-Commerce Intent Knowledge Graph: category-rigidity and property-ambiguity. They limit its ability to strongly align user intents with products having the most desirable property, and to recommend useful products across diverse categories. Following these observations, we introduce a Product Recovery Benchmark featuring a novel evaluation framework and an example dataset. We further validate the above FolkScope weaknesses on this benchmark. Our code and dataset are available at https://github.com/stayones/Usgae-Centric-Intent-Understanding.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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