出行者的隐私和安全态度与担忧对其使用出行即服务系统意愿的影响
The Impact of Privacy and Security Attitudes and Concerns of Travellers on Their Willingness to Use Mobility-as-a-Service Systems
AI总结：
本研究通过在线调查和回归分析发现，出行者的个人数据隐私安全态度对其使用MaaS系统的意愿无显著影响，而他们对网站的信任度及听闻数据被滥用的频率则具有显著影响。
摘要：
本文报告了一项在线调查的结果，该调查涉及出行者的隐私和安全态度与担忧对其使用出行即服务（MaaS）系统意愿的影响。本研究是旨在调查潜在MaaS普及障碍的更大项目的一部分。该在线调查旨在涵盖数据隐私和安全态度与担忧，以及与出行者使用MaaS系统意图相关的各种社会心理和社会人口学变量。该研究涉及通过Prolific调查平台招募的n=320名英国参与者。总体而言，相关性分析和多元回归模型表明，参与者对个人数据隐私和安全的担忧和态度均不会显著影响其使用MaaS系统的决定，这是一个出乎意料的结果，然而，他们对（商业和政府）网站的信任度却会产生影响。另一个令人惊讶的结果是，曾经成为不当侵犯隐私受害者的经历似乎并不影响个人使用MaaS系统的意图，而听说个人数据被滥用的频率却会产生影响。本文还讨论了研究结果的意义和未来方向，例如，鼓励MaaS提供商努力提升其企业形象的可信度。
英文摘要：
This paper reports results from an online survey on the impact of travellers' privacy and security attitudes and concerns on their willingness to use mobility-as-a-service (MaaS) systems. This study is part of a larger project that aims at investigating barriers to potential MaaS uptake. The online survey was designed to cover data privacy and security attitudes and concerns as well as a variety of socio-psychological and socio-demographic variables associated with travellers' intentions to use MaaS systems. The study involved $n=320$ UK participants recruited via the Prolific survey platform. Overall, correlation analysis and a multiple regression model indicated that, neither attitudes nor concerns of participants over the privacy and security of personal data would significantly impact their decisions to use MaaS systems, which was an unexpected result, however, their trust in (commercial and governmental) websites would. Another surprising result is that, having been a victim of improper invasion of privacy did not appear to affect individuals' intentions to use MaaS systems, whereas frequency with which one heard about misuse of personal data did. Implications of the results and future directions are also discussed, e.g., MaaS providers are encouraged to work on improving the trustworthiness of their corporate image.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
