理解文化在评估在线评论有用性中的影响
Understanding the Impact of Culture in Assessing Helpfulness of Online Reviews
AI总结：
本文研究文化背景对在线评论有用性的影响，分析阿拉伯与西方文化在酒店和书籍评论中的差异，并开发六个推荐模型证明融入文化特征可提升有用性推荐效果。
摘要：
在线评论已成为用户在日常任务中做出明智决策的关键，这些任务涵盖从规划暑假、购买杂货到进行金融投资等各个方面。使用在线评论的一个关键问题是评论过多，使用户不堪重负。因此，用于提供评论有用性的推荐系统正在被开发。本文认为，文化背景是影响用户所写评论性质的重要特征，并且必须将其作为评估在线评论有用性的一个特征来考虑。本文深入研究了来自不同文化背景的用户所写的在线评论之间的差异，以及将文化作为特征如何能带来更好的评论有用性推荐。具体而言，我们分析了来自两个不同文化圈（即阿拉伯文化和西方文化）的在线评论，针对两种不同的产品：酒店和书籍。我们的分析表明，用户所写评论的性质因其文化背景而异，且这种差异因所评论的具体产品而不同。最后，我们开发了六个不同的评论有用性推荐模型，证明考虑文化因素能带来更好的推荐。
英文摘要：
Online reviews have become essential for users to make informed decisions in everyday tasks ranging from planning summer vacations to purchasing groceries and making financial investments. A key problem in using online reviews is the overabundance of online that overwhelms the users. As a result, recommendation systems for providing helpfulness of reviews are being developed. This paper argues that cultural background is an important feature that impacts the nature of a review written by the user, and must be considered as a feature in assessing the helpfulness of online reviews. The paper provides an in-depth study of differences in online reviews written by users from different cultural backgrounds and how incorporating culture as a feature can lead to better review helpfulness recommendations. In particular, we analyze online reviews originating from two distinct cultural spheres, namely Arabic and Western cultures, for two different products, hotels and books. Our analysis demonstrates that the nature of reviews written by users differs based on their cultural backgrounds and that this difference varies based on the specific product being reviewed. Finally, we have developed six different review helpfulness recommendation models that demonstrate that taking culture into account leads to better recommendations.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
