消费者是否准备为众包电子杂货支付额外费用？为什么？发展中经济体的混合选择分析
Are consumers ready to pay extra for crowd-shipping e-groceries and why? A hybrid choice analysis for developing economies
摘要：
本文介绍了行为研究的结果，愿意支付额外的钱由客户的电子杂货交付基于众包。拟议的方法在乌克兰进行了测试，即，一个发展中国家，其众包服务处于发展条件下。考虑到消费者在过去没有面对过众包服务的行为复杂性，选择模型中增加了一个潜在变量。研究结果表明，如果提供更灵活和面向消费者的服务，电子购物者愿意支付额外的钱为众包送货。电子购物者并不认为人群运输交付的预期环境影响很重要，这可以通过在所考虑的案例研究中对环境和汽车导向的流动性的低关注来解释。
英文摘要：
This paper presents the behavioral study's results on willingness-to-pay the extra money by the customers for e-groceries deliveries based on crowd-shipping. The proposed methodology was tested for Ukraine, i.e., a developing country where the crowd-shipping services are under development conditions. To account for the behavior complexity of the consumers who have not faced the crowd-shipping services in the past, the choice model was enhanced with a latent variable. The findings indicate the revealed readiness of the e-shoppers to pay extra money for crowd-shipping delivery if it provides more flexible and consumer-oriented service. The expected environmental impact of the crowd-shipping delivery was not considered as important by the e-shoppers, which is explained by low concerns about the environment and car-oriented mobility in the considered case study.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
