Play&Go Corporate：促进城市可骑行性的端到端解决方案
Play&Go Corporate: An End-to-End Solution for Facilitating Urban Cyclability
AI总结：
本文提出端到端方案 Play&Go Corporate，通过 Bike2Work 活动推动通勤骑行，并基于用户体验、行为变化及采集数据支持费拉拉改善城市可骑行性。
摘要：
出行在现代城市中发挥着基础性作用。市民如何体验城市环境、获取城市核心服务并参与城市生活，在很大程度上取决于城市的出行组织与效率。市政当局面临的挑战十分艰巨：一方面，管理者必须保障市民的出行权以及便捷获取本地服务的权利；另一方面，他们需要将出行系统的经济、社会和环境成本降至最低。市政当局正日益面临交通拥堵、道路安全、能源依赖和空气污染等问题，因此鼓励人们转向基于主动出行的可持续出行习惯具有核心重要性。应特别鼓励骑行等主动出行方式，尤其是在本地重复性行程中（例如家到学校、家到工作场所）。在此背景下，应对并缓解通勤者产生的交通问题，需要通过创新和协作的方法让公共与私人利益相关方参与进来，这些方法不仅关注供给侧（例如道路和车辆），也关注交通需求管理。本文提出了一个名为 Play&Go Corporate 的端到端解决方案，用于实现城市可骑行性，并将其具体应用于面向公共和私营企业员工的家到工作场所可持续出行活动（即 Bike2Work）。为评估所提解决方案的有效性，我们开展了两项分析：第一项仔细分析用户体验以及与 Bike2Work 出行活动相关的任何行为改变；第二项展示如何利用所收集的数据，潜在地为相关市政当局（即意大利北部城市费拉拉）提供信息并指导其改善城市可骑行性。
英文摘要：
Mobility plays a fundamental role in modern cities. How citizens experience the urban environment, access city core services, and participate in city life, strongly depends on its mobility organization and efficiency. The challenges that municipalities face are very ambitious: on the one hand, administrators must guarantee their citizens the right to mobility and to easily access local services; on the other hand, they need to minimize the economic, social, and environmental costs of the mobility system. Municipalities are increasingly facing problems of traffic congestion, road safety, energy dependency and air pollution, and therefore encouraging a shift towards sustainable mobility habits based on active mobility is of central importance. Active modes, such as cycling, should be particularly encouraged, especially for local recurrent journeys (e.g., home--to--school, home--to--work). In this context, addressing and mitigating commuter-generated traffic requires engaging public and private stakeholders through innovative and collaborative approaches that focus not only on supply (e.g., roads and vehicles) but also on transportation demand management. In this paper, we present an end-to-end solution, called Play&Go Corporate, for enabling urban cyclability and its concrete exploitation in the realization of a home-to-work sustainable mobility campaign (i.e., Bike2Work) targeting employees of public and private companies. To evaluate the effectiveness of the proposed solution we developed two analyses: the first to carefully analyze the user experience and any behaviour change related to the Bike2Work mobility campaign, and the second to demonstrate how exploiting the collected data we can potentially inform and guide the involved municipality (i.e., Ferrara, a city in Northern Italy) in improving urban cyclability.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
