这些交易不会持久！电子商业平台中产品标识分配的寿命、一致性和偏差
These Deals Won't Last! Longevity, Uniformity and Bias in Product Badge Assignment in E-Commerce Platforms
摘要：
产品徽章在电子商业平台中无处不在，它们作为有效的心理触发器，推动客户购买特定产品，从而提高收入。然而，据我们所知，还没有人试图系统地研究这些徽章和它们的几个特质-我们打算在我们目前的工作中弥补这一差距。具体来说，我们试图回答这样的问题：产品在给定平台上保留徽章多长时间？如果一个产品在不同的平台上销售，那么它是否会收到类似的徽章？在价格、客户评分等方面，收到徽章的产品与没有收到徽章的产品有何不同？我们从几个电子商业平台收集了45天的纵向数据，发现尽管大多数徽章都是短暂的，但也有几个永久的徽章分配，这也适用于表示紧急或稀缺的徽章。此外，目前还不清楚徽章分配是如何完成的，我们发现有证据表明，与低质量产品相比，高评价产品在徽章上缺失。我们的工作要求在徽章分配过程中提高透明度，以告知客户，并减少依赖平台获得收入的卖家的不满。
英文摘要：
Product badges are ubiquitous in e-commerce platforms, acting as effective psychological triggers to nudge customers to buy specific products, boosting revenues. However, to the best of our knowledge, there has been no attempt to systematically study these badges and their several idiosyncrasies - we intend to close this gap in our current work. Specifically, we try to answer questions such as: How long does a product retain a badge on a given platform? If a product is sold on different platforms, then does it receive similar badges? How do the products that receive badges differ from those which do not, in terms of price, customer rating, etc. We collect longitudinal data from several e-commerce platforms over 45 days, and find that although most of the badges are short-lived, there are several permanent badge assignments and that too for badges meant to denote urgency or scarcity. Furthermore, it is unclear how the badge assignments are done, and we find evidence that highly-rated products are missing out on badges compared to lower quality ones. Our work calls for greater transparency in the badge assignment process to inform customers, as well as to reduce dissatisfaction among the sellers dependent on the platforms for their revenues.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
