In the wake of increasing political extremism, online platforms have been criticized for contributing to polarization. One line of criticism has focused on echo chambers and the recommended content served to users by these platforms. In this work, we introduce the fair exposure problem: given limited intervention power of the platform, the goal is to enforce balance in the spread of content (e.g., news articles) among two groups of users through constraints similar to those imposed by the Fairness Doctrine in the United States in the past. Groups are characterized by different affiliations (e.g., political views) and have different preferences for content. We develop a stylized framework that models intra- and intergroup content propagation under homophily, and we formulate the platform's decision as an optimization problem that aims at maximizing user engagement, potentially under fairness constraints. Our main notion of fairness requires that each group see a mixture of their preferred and non-preferred content, encouraging information diversity. Promoting such information diversity is often viewed as desirable and a potential means for breaking out of harmful echo chambers. We study the solutions to both the fairness-agnostic and fairness-aware problems. We prove that a fairness-agnostic approach inevitably leads to group-homogeneous targeting by the platform. This is only partially mitigated by imposing fairness constraints: we show that there exist optimal fairness-aware solutions which target one group with different types of content and the other group with only one type that is not necessarily the group's most preferred. Finally, using simulations with real-world data, we study the system dynamics and quantify the price of fairness.
People recommender systems may affect the exposure that users receive in social networking platforms, influencing attention dynamics and potentially strengthening pre-existing inequalities that disproportionately affect certain groups. In this paper we introduce a model to simulate the feedback loop created by multiple rounds of interactions between users and a link recommender in a social network. This allows us to study the long-term consequences of those particular recommendation algorithms. Our model is equipped with several parameters to control (i) the level of homophily in the network, …
University of Michigan（密歇根大学）；Lawrence Livermore National Lab（劳伦斯利弗莫尔国家实验室）；RWTH Aachen University（亚琛工业大学）
We study the task of node classification for graph neural networks (GNNs) and establish a connection between group fairness, as measured by statistical parity and equal opportunity, and local assortativity, i.e., the tendency of linked nodes to have similar attributes. Such assortativity is often induced by homophily, the tendency for nodes of similar properties to connect. Homophily can be common in social networks where systemic factors have forced individuals into communities which share a sensitive attribute. Through synthetic graphs, we study the interplay between locally occurring homoph…
Traditionally, recommender systems operate by returning a user a set of items, ranked in order of estimated relevance to that user. In recent years, methods relying on stochastic ordering have been developed to create "fairer" rankings that reduce inequality in who or what is shown to users. Complete randomization -- ordering candidate items randomly, independent of estimated relevance -- is largely considered a baseline procedure that results in the most equal distribution of exposure. In industry settings, recommender systems often operate via a two-step process in which candidate items are …
How diverse are sharing economy platforms? Are they fair marketplaces, where all participants operate on a level playing field, or are they large-scale online aggregators of offline human biases? Often portrayed as easy-to-access digital spaces whose participants receive equal opportunities, such platforms have recently come under fire due to reports of discriminatory behaviours among their users, and have been associated with gentrification phenomena that exacerbate preexisting inequalities along racial lines. In this paper, we focus on the Airbnb sharing economy platform, and analyse the div…
Fairness in influence maximization has been a very active research topic recently. Most works in this context study the question of how to find seeding strategies (deterministic or probabilistic) such that nodes or communities in the network get their fair share of coverage. Different fairness criteria have been used in this context. All these works assume that the entity that is spreading the information has an inherent interest in spreading the information fairly, otherwise why would they want to use the developed fair algorithms? This assumption may however be flawed in reality -- the sprea…
Recent social networks' misinformation mitigation approaches tend to investigate how to reduce misinformation by considering a whole-network statistical scale. However, unbalanced misinformation exposures among individuals urge to study fair allocation of mitigation resources. Moreover, the network has random dynamics which change over time. Therefore, we introduce a stochastic and non-stationary knapsack problem, and we apply its resolution to mitigate misinformation in social network campaigns. We further propose a generic misinformation mitigation algorithm that is robust to different socia…
Major online platforms today can be thought of as two-sided markets with producers and customers of goods and services. There have been concerns that over-emphasis on customer satisfaction by the platforms may affect the well-being of the producers. To counter such issues, few recent works have attempted to incorporate fairness for the producers. However, these studies have overlooked an important issue in such platforms -- to supposedly improve customer utility, the underlying algorithms are frequently updated, causing abrupt changes in the exposure of producers. In this work, we focus on the…
As we all know, users and item-providers are two main parties of participants in recommender systems. However, most existing research efforts on recommendation were focused on better serving users and overlooked the purpose of item-providers. This paper is devoted to improve the item exposure fairness for item-providers' objective, and keep the recommendation accuracy not decreased or even improved for users' objective. We propose to set stock volume constraints on items, to be specific, limit the maximally allowable recommended times of an item to be proportional to the frequency of its being…
Nowadays, many social media platforms are centered around content creators (CC). On these platforms, the tie formation process depends on two factors: (a) the exposure of users to CCs (decided by, e.g., a recommender system), and (b) the following decision-making process of users. Recent research studies underlined the importance of content quality by showing that under exploratory recommendation strategies, the network eventually converges to a state where the higher the quality of the CC, the higher their expected number of followers. In this paper, we extend prior work by (a) looking beyond…
Online participatory media platforms that enable one-to-many communication among users, see a significant amount of user generated content and consequently face a problem of being able to recommend a subset of this content to its users. We address the problem of recommending and ranking this content such that different viewpoints about a topic get exposure in a fair and diverse manner. We build our model in the context of a voice-based participatory media platform running in rural central India, for low-income and less-literate communities, that plays audio messages in a ranked list to users o…
