We propose a general Variational Embedding Learning Framework (VELF) for alleviating the severe cold-start problem in CTR prediction. VELF addresses the cold start problem via alleviating over-fits caused by data-sparsity in two ways: learning probabilistic embedding, and incorporating trainable and regularized priors which utilize the rich side information of cold start users and advertisements (Ads). The two techniques are naturally integrated into a variational inference framework, forming an end-to-end training process. Abundant empirical tests on benchmark datasets well demonstrate the advantages of our proposed VELF. Besides, extended experiments confirmed that our parameterized and regularized priors provide more generalization capability than traditional fixed priors.
Shanghai Jiao Tong University（上海交通大学）；DAMO Academy, Alibaba Group（阿里巴巴集团达摩院）；Hong Kong Baptist University（香港浸会大学）
Click-through rate (CTR) prediction becomes indispensable in ubiquitous web recommendation applications. Nevertheless, the current methods are struggling under the cold-start scenarios where the user interactions are extremely sparse. We consider this problem as an automatic identification about whether the user behaviors are rich enough to capture the interests for prediction, and propose an Auto-Quantized Contrastive Learning (AQCL) loss to regularize the model. Different from previous methods, AQCL explores both the instance-instance and the instance-cluster similarity to robustify the late…
Institute of Computing Technology, Chinese Academy of Sciences（中国科学院计算技术研究所）；University of Chinese Academy of Sciences（中国科学院大学）；IIIS, Tsinghua University（清华大学交叉信息研究院）
Click-through rate (CTR) prediction has been one of the most central problems in computational advertising. Lately, embedding techniques that produce low-dimensional representations of ad IDs drastically improve CTR prediction accuracies. However, such learning techniques are data demanding and work poorly on new ads with little logging data, which is known as the cold-start problem. In this paper, we aim to improve CTR predictions during both the cold-start phase and the warm-up phase when a new ad is added to the candidate pool. We propose Meta-Embedding, a meta-learning-based approach that …
In this work we introduce an incremental learning framework for Click-Through-Rate (CTR) prediction and demonstrate its effectiveness for Taboola's massive-scale recommendation service. Our approach enables rapid capture of emerging trends through warm-starting from previously deployed models and fine tuning on "fresh" data only. Past knowledge is maintained via a teacher-student paradigm, where the teacher acts as a distillation technique, mitigating the catastrophic forgetting phenomenon. Our incremental learning framework enables significantly faster training and deployment cycles (x12 spee…
Cold-start and sparsity problem are two key intrinsic problems to recommender systems. During the past two decades, researchers and industrial practitioners have spent considerable amount of efforts trying to solve the problems. However, for cold-start problem, most research relies on importing side information to transfer knowledge. A notable exception is ZeroMat, which uses no extra input data. Sparsity is a lesser noticed problem. In this paper, we propose a new algorithm named DotMat that relies on no extra input data, but is capable of solving cold-start and sparsity problems. In experime…
Click-through rate (CTR) prediction is one of the most central tasks in online advertising systems. Recent deep learning-based models that exploit feature embedding and high-order data nonlinearity have shown dramatic successes in CTR prediction. However, these models work poorly on cold-start ads with new IDs, whose embeddings are not well learned yet. In this paper, we propose Graph Meta Embedding (GME) models that can rapidly learn how to generate desirable initial embeddings for new ad IDs based on graph neural networks and meta learning. Previous works address this problem from the new ad…
Scene-wise Adaptive Network for Dynamic Cold-start Scenes Optimization in CTR Prediction
Huazhong University of Science and Technology（华中科技大学）；School of Software, Beihang University（北京航空航天大学软件学院）；Meituan（美团）；The University of Hong Kong（香港大学）
Short video has witnessed rapid growth in the past few years in e-commerce platforms like Taobao. To ensure the freshness of the content, platforms need to release a large number of new videos every day, making conventional click-through rate (CTR) prediction methods suffer from the item cold-start problem. In this paper, we propose GIFT, an efficient Graph-guIded Feature Transfer system, to fully take advantages of the rich information of warmed-up videos to compensate for the cold-start ones. Specifically, we establish a heterogeneous graph that contains physical and semantic linkages to gui…
Solving cold-start problems is indispensable to provide meaningful recommendation results for new users and items. Under sparsely observed data, unobserved user-item pairs are also a vital source for distilling latent users' information needs. Most present works leverage unobserved samples for extracting negative signals. However, such an optimisation strategy can lead to biased results toward already popular items by frequently handling new items as negative instances. In this study, we tackle the cold-start problems for new users/items by appropriately leveraging unobserved samples. We propo…
Automated music playlist generation is a specific form of music recommendation. Generally stated, the user receives a set of song suggestions defining a coherent listening session. We hypothesize that the best way to convey such playlist coherence to new recommendations is by learning it from actual curated examples, in contrast to imposing ad hoc constraints. Collaborative filtering methods can be used to capture underlying patterns in hand-curated playlists. However, the scarcity of thoroughly curated playlists and the bias towards popular songs result in the vast majority of songs occurring…
The exposure sequence is being actively studied for user interest modeling in Click-Through Rate (CTR) prediction. However, the existing methods for exposure sequence modeling bring extensive computational burden and neglect noise problems, resulting in an excessively latency and the limited performance in online recommenders. In this paper, we propose to address the high latency and noise problems via Gating-adapted wavelet multiresolution analysis (Gama), which can effectively denoise the extremely long exposure sequence and adaptively capture the implied multi-dimension user interest with l…
DADIN: Domain Adversarial Deep Interest Network for Cross Domain Recommender Systems
Central South University（中南大学）；Shanghai University of Engineering Science（上海工程技术大学）；The University of Melbourne（墨尔本大学）；Yongriver Institute of Technology（甬江理工学院）；Eastern Institute for Advanced Study（东方高等研究院）
Cross-domain cold-start recommendation is an increasingly emerging issue for recommender systems. Existing works mainly focus on solving either cross-domain user recommendation or cold-start content recommendation. However, when a new domain evolves at its early stage, it has potential users similar to the source domain but with much fewer interactions. It is critical to learn a user's preference from the source domain and transfer it into the target domain, especially on the newly arriving contents with limited user feedback. To bridge this gap, we propose a self-trained Cross-dOmain User Pre…
Many e-commerce websites use recommender systems or personalized rankers to personalize search results based on their previous interactions. However, a large fraction of users has no prior inter-actions, making it impossible to use collaborative filtering or rely on user history for personalization. Even the most active users mayvisit only a few times a year and may have volatile needs or different personas, making their personal history a sparse and noisy signal at best. This paper investigates how, when we cannot rely on the user history, the large scale availability of other user interactio…
Personalized Multi-Interest Modeling for Cross-Domain Recommendation to Cold-Start Users
Institute of Information Engineering, Chinese Academy of Sciences（中国科学院信息工程研究所）；School of Cyber Security, University of Chinese Academy of Sciences（中国科学院大学网络安全学院）；Kuaishou Technology（快手科技）；School of Information and Communication Technology, Griffith University（格里菲斯大学信息与通信技术学院）；Cyberspace Institute of Advanced Technology, Guangzhou University（广州大学先进网络与安全研究院）；Guangdong Key Laboratory of Industrial Control System Security（广东省工业控制系统安全重点实验室）；Huangpu Research School of Guangzhou University（广州大学黄埔研究生院）
