调查爱尔兰年轻消费者中的个性化隐私Paradise：智能扬声器的案例
Investigating Personalisation-Privacy Paradox Among Young Irish Consumers: A Case of Smart Speakers
摘要：
个性化是指迎合消费者的兴趣提供在线服务。为了提供个性化服务，公司收集消费者的数据。在这种情况下，当消费者想要获得个性化信息和服务的好处，同时又希望保护自己免受隐私风险时，他们必须做出权衡。然而，尽管许多人声称隐私是他们的一项基本权利，但他们在在线环境中的行为却自相矛盾，因为他们不参与隐私保护行为。这种悖论被称为个性化隐私悖论。个性化隐私悖论已经在许多不同的场景中进行了研究，从基于位置的广告到在线购物。本研究的目的是探讨智能扬声器的背景下的个性化隐私悖论。基于对爱尔兰年轻消费者的探索性研究，这项研究表明，智能音箱的用户和非用户在对隐私风险的感知和相应的隐私保护行为方面存在差异。在这样做的同时，它也解释了个性化隐私悖论的存在，并为进一步的研究提供了见解。
英文摘要：
Personalisation refers to the catering of online services to match consumer's interests. In order to provide personalised service, companies gather data on the consumer. In this situation, consumers must navigate a trade-off when they want the benefits of personalised information and services while simultaneously wish to protect themselves from privacy risks. However, despite many individuals claiming that privacy is an essential right to them, they behave contradictorily in online environments by not engaging in privacy-preserving behaviours. This paradox is known as the personalisation-privacy Paradox. The personalisation-privacy paradox has been studied in many different scenarios, ranging from location-based advertising to online shopping. The objective of this study is to investigate the personalisation-privacy paradox in the context of smart speakers. Based on an exploratory study with young Irish consumers, this study suggests a difference between the users and non-users of smart speakers in terms of their perception of privacy risks and corresponding privacy-preserving behaviours. In so doing, it also explains the existence of the personalisation-privacy paradox and offers insights for further research.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
