危机时代的市场数字化和弹性
Market Digitalization and Resilience in Crisis Times
摘要：
基于一个整合了数字化转型（DT）的三个维度（即产品的性质、客户互动以及与行业参与者的协调水平）的概念框架，本文旨在解释情境危机因素在组织数字化选择中可能发挥的影响水平，以寻求适应战略的一部分。特别是，这项调查将分析墨西哥企业在COVID-19危机中作为生存策略的数字化选择。选定的国家作为全球南方的研究目标特别令人感兴趣，因为公共政策几乎没有提供支持来保持商业组织的正常运行，使企业家别无选择，只能实施自下而上的弹性战略，包括数字化。定性比较分析（QCA）被提出来识别条件的组合，以解释可能导致特定形式的数字化的COVID危机相关背景因素所发挥的作用。还建议与行业协会进行半结构化访谈，以了解群体对危机的反应。
英文摘要：
Based on a conceptual framework that integrates three dimensions of digital transformation (DT), namely, the nature of the product, client interaction, and the level of coordination with industry players, this paper aims to explain the level of influence that contextual crisis factors may have played in organizational digitalization choices in search for resilience as part of adaptation strategies. In particular, this investigation would analyze digitalization choices as survival strategies for COVID-19 crisis in the case of Mexican enterprises. The selected country is of particular interest as research target in the Global South, in that public policy has offered little support to keep business organizations up and running, leaving entrepreneurs with no other option but to implement bottom-up resilience strategies, including digitalization. Qualitative Comparative Analysis (QCA) has been proposed to identify combinations of conditions to explain the role played by COVID crisis-related contextual factors that may have led to particular forms of digitalization. Semi-structured interviews with industry associations are also proposed to gain knowledge about group responses to the crisis.
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