农村微型企业家的电子商业：查明限制、使用生态学和发展趋势
E-commerce for Rural Micro-Entrepreneurs: Mapping Restrictions, Ecologies of Use and Trends for Development
摘要：
本文件论述了全球南方农村微型企业家在利用电子商业进入更广泛的市场方面的斗争。这篇研究论文着眼于通过电子商业作为一个可持续的市场，由微型企业家卖家从较低的社会经济农村社区在印度，一个蓬勃发展的数字经济在全球南部。这里的“可持续性”是指一种可持续的经济发展模式，将电子商业作为农村微型企业家蓬勃发展的商业模式。本文探讨农村发展的拆除的方式，技术和贸易的影响微型企业家的因素。其目的是提出建议和解决办法，以促进将电子商业建设成为农村微型企业家的可持续市场。印度最近的信息和经济政策变化，以及移动基础设施的扩张和农村地区不断增长的用户群，使得这项研究变得及时和重要。通过审查基础设施和审计用户的信息需求和挑战，这项研究将揭示导致缺乏可持续经济发展的差距，以及阻碍农村微型企业家在线销售的信息不对称。本文的目的是寻找阻碍电子商业作为一种商业解决方案可持续发展的障碍。
英文摘要：
This paper addresses the struggle of rural micro-entrepreneurs in the Global South in utilizing e-commerce to reach wider markets. This research paper looks at the adoption of e-commerce as a sustainable marketplace by the micro-entrepreneur sellers from the lower socio-economic rural communities in India, a booming digital economy in the Global South. 'Sustainability' here refers to a model for sustainable economic development sustaining the e-commerce as business model for the rural micro-entrepreneurs to flourish. This paper explores rural development by dismantling the factors that shape the ways technology and trade impact micro-entrepreneurs. The aim is to offer recommendations and solutions to contribute building the e-commerce as a sustainable marketplace for rural micro-entrepreneurs. Recent information and economic policy changes in India, along with the expansion of mobile infrastructure and a growing user base in rural regions makes this research timely and important. By scrutinizing the infrastructure and auditing the information needs and challenges of users, this research will illuminate the gaps that are leading to a lack of sustainable economic development, and information asymmetries discouraging the rural micro-entrepreneurs from selling online. The purpose of the paper is to find hurdles in the sustainable development of e-commerce as a business solution.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
