Recommendation for new users, also called user cold start, has been a well-recognized challenge for online recommender systems. Most existing methods view the crux as the lack of initial data. However, in this paper, we argue that there are neglected problems: 1) New users' behaviour follows much different distributions from regular users. 2) Although personalized features are involved, heavily imbalanced samples prevent the model from balancing new/regular user distributions, as if the personalized features are overwhelmed. We name the problem as the "submergence" of personalization. To tackle this problem, we propose a novel module: Personalized COld Start MOdules (POSO). Considering from a model architecture perspective, POSO personalizes existing modules by introducing multiple user-group-specialized sub-modules. Then, it fuses their outputs by personalized gates, resulting in comprehensive representations. In such way, POSO projects imbalanced features to even modules. POSO can be flexibly integrated into many existing modules and effectively improves their performance with negligible computational overheads. The proposed method shows remarkable advantage in industrial scenario. It has been deployed on the large-scale recommender system of Kwai, and improves new user Watch Time by a large margin (+7.75%). Moreover, POSO can be further generalized to regular users, inactive users and returning users (+2%-3% on Watch Time), as well as item cold start (+3.8% on Watch Time). Its effectiveness has also been verified on public dataset (MovieLens 20M). We believe such practical experience can be well generalized to other scenarios.
Recommender Systems (RSs) have become increasingly important in many application domains, such as digital marketing. Conventional RSs often need to collect users' data, centralize them on the server-side, and form a global model to generate reliable recommendations. However, they suffer from two critical limitations: the personalization problem that the RSs trained traditionally may not be customized for individual users, and the privacy problem that directly sharing user data is not encouraged. We propose Personalized Federated Recommender Systems (PersonalFR), which introduces a personalized…
Ubiquitous personalized recommender systems are built to achieve two seemingly conflicting goals, to serve high quality content tailored to individual user's taste and to adapt quickly to the ever changing environment. The former requires a complex machine learning model that is trained on a large amount of data; the latter requires frequent update to the model. We present an incremental learning solution to provide both the training efficiency and the model quality. Our solution is based on sequential Bayesian update and quadratic approximation. Our focus is on large-scale personalized logist…
Recommender systems are a class of machine learning algorithms that provide relevant recommendations to a user based on the user's interaction with similar items or based on the content of the item. In settings where the content of the item is to be preserved, a content-based approach would be beneficial. This paper aims to highlight the advantages of the content-based approach through learned embeddings and leveraging these advantages to provide better and personalised movie recommendations based on user preferences to various movie features such as genre and keyword tags.
Federated recommendations leverage the federated learning (FL) techniques to make privacy-preserving recommendations. Though recent success in the federated recommender system, several vital challenges remain to be addressed: (i) The majority of federated recommendation models only consider the model performance and the privacy-preserving ability, while ignoring the optimization of the communication process; (ii) Most of the federated recommenders are designed for heterogeneous systems, causing unfairness problems during the federation process; (iii) The personalization techniques have been le…
In recent years, recommender systems are crucially important for the delivery of personalized services that satisfy users' preferences. With personalized recommendation services, users can enjoy a variety of recommendations such as movies, books, ads, restaurants, and more. Despite the great benefits, personalized recommendations typically require the collection of personal data for user modelling and analysis, which can make users susceptible to attribute inference attacks. Specifically, the vulnerability of existing centralized recommenders under attribute inference attacks leaves malicious …
Collaborative Personalized Web Recommender System using Entropy based Similarity Measure
Acharya Narender Dev College, University of Delhi（德里大学阿查里亚·纳伦德拉·德夫学院）；Swami Sharaddhanand College, University of Delhi（德里大学斯瓦米·沙拉德南德学院）；University of Delhi（德里大学）；Atma Ram Sanatam Dharam College, University of Delhi（德里大学阿特马·拉姆·萨纳坦·达拉姆学院）
New York University（纽约大学）；Alibaba Youku Cognitive and Intelligent Lab（阿里巴巴优酷认知与智能实验室）
Classical recommender system methods typically face the filter bubble problem when users only receive recommendations of their familiar items, making them bored and dissatisfied. To address the filter bubble problem, unexpected recommendations have been proposed to recommend items significantly deviating from user's prior expectations and thus surprising them by presenting "fresh" and previously unexplored items to the users. In this paper, we describe a novel Personalized Unexpected Recommender System (PURS) model that incorporates unexpectedness into the recommendation process by providing m…
University of Southern California（南加州大学）；University College London（伦敦大学学院）；Polytechnic University of Bari（巴里理工大学）
Recently, there has been a rising awareness that when machine learning (ML) algorithms are used to automate choices, they may treat/affect individuals unfairly, with legal, ethical, or economic consequences. Recommender systems are prominent examples of such ML systems that assist users in making high-stakes judgments. A common trend in the previous literature research on fairness in recommender systems is that the majority of works treat user and item fairness concerns separately, ignoring the fact that recommender systems operate in a two-sided marketplace. In this work, we present an optimi…
ZoRRO: A Zero-Weight Personalized Recommender System for Scalable News Recommendation
Technical University of Denmark（丹麦技术大学）；ZOZO Research（ZOZO研究公司）；University of California San Diego（加州大学圣地亚哥分校）；Pioneer Centre for Artificial Intelligence（先锋人工智能中心）
Recommender Systems are a subclass of information retrieval systems, or more succinctly, a class of information filtering systems that seeks to predict how close is the match of the user's preference to a recommended item. A common approach for making recommendations for a user group is to extend Personalized Recommender Systems' capability. This approach gives the impression that group recommendations are retrofits of the Personalized Recommender Systems. Moreover, such an approach not taken the dynamics of group emotion and individual emotion into the consideration in making top_N recommenda…
Personalized news recommendation is an important technique to help users find their interested news information and alleviate their information overload. It has been extensively studied over decades and has achieved notable success in improving users' news reading experience. However, there are still many unsolved problems and challenges that need to be further studied. To help researchers master the advances in personalized news recommendation over the past years, in this paper we present a comprehensive overview of personalized news recommendation. Instead of following the conventional taxon…
Is Personalized Modality Weighting Actually Personalized? A Controlled Audit of Per-User Weighting Claims in Multimodal Recommenders
School of Computer Science and Technology, Hangzhou Dianzi University（杭州电子科技大学计算机科学与技术学院）；College of Humanities, Hangzhou Normal University（杭州师范大学人文学院）；Fuxi AI Lab, NetEase Games, NetEase Inc.（网易伏羲人工智能实验室，网易游戏，网易公司）
Recommender systems are gaining increasing and critical impacts on human and society since a growing number of users use them for information seeking and decision making. Therefore, it is crucial to address the potential unfairness problems in recommendations. Just like users have personalized preferences on items, users' demands for fairness are also personalized in many scenarios. Therefore, it is important to provide personalized fair recommendations for users to satisfy their personalized fairness demands. Besides, previous works on fair recommendation mainly focus on association-based fai…
Recommendations with personalized explanations have been shown to increase user trust and perceived quality and help users make better decisions. Moreover, such explanations allow users to provide feedback by critiquing them. Several algorithms for recommender systems with multi-step critiquing have therefore been developed. However, providing a user-friendly interface based on personalized explanations and critiquing has not been addressed in the last decade. In this paper, we introduce four different web interfaces (available under https://lia.epfl.ch/critiquing/) helping users making decisi…
Conversational recommender systems have demonstrated great success. They can accurately capture a user's current detailed preference -- through a multi-round interaction cycle -- to effectively guide users to a more personalized recommendation. Alas, conversational recommender systems can be plagued by the adverse effects of bias, much like traditional recommenders. In this work, we argue for increased attention on the presence of and methods for counteracting bias in these emerging systems. As a starting point, we propose three fundamental questions that should be deeply examined to enable fa…
Collaborative Filtering (CF) has become the standard approach to solve recommendation systems (RS) problems. Collaborative Filtering algorithms try to make predictions about interests of a user by collecting the personal interests from multiple users. There are multiple CF algorithms, each one of them with its own biases. It is the Machine Learning practitioner that has to choose the best algorithm for each task beforehand. In Recommender Systems, different algorithms have different performance for different users within the same dataset. Meta Learning (MtL) has been used to choose the best al…
Conversational recommenders are emerging as a powerful tool to personalize a user's recommendation experience. Through a back-and-forth dialogue, users can quickly hone in on just the right items. Many approaches to conversational recommendation, however, only partially explore the user preference space and make limiting assumptions about how user feedback can be best incorporated, resulting in long dialogues and poor recommendation performance. In this paper, we propose a novel conversational recommendation framework with two unique features: (i) a greedy NDCG attribute selector, to enhance u…
Because of the large number of online games available nowadays, online game recommender systems are necessary for users and online game platforms. The former can discover more potential online games of their interests, and the latter can attract users to dwell longer in the platform. This paper investigates the characteristics of user behaviors with respect to the online games on the Steam platform. Based on the observations, we argue that a satisfying recommender system for online games is able to characterize: personalization, game contextualization and social connection. However, simultaneo…
AgentRecBench: Benchmarking LLM Agent-based Personalized Recommender Systems
Tsinghua University（清华大学）；The Hong Kong University of Science and Technology (Guangzhou)（香港科学与技术大学（广州））；University of Science and Technology of China（中国科学技术大学）；National University of Singapore（新加坡国立大学）
In this paper, we consider controllability as a means to satisfy dynamic preferences of users, enabling them to control recommendations such that their current preference is met. While deep models have shown improved performance for collaborative filtering, they are generally not amenable to fine grained control by a user, leading to the development of methods like deep language critiquing. We propose an alternate view, where instead of keyphrase based critiques, a user is provided 'knobs' in a disentangled latent space, with each knob corresponding to an item aspect. Disentanglement here refe…
Hong Kong University of Science and Technology（香港科技大学）；Clustar；Peking University（北京大学）；Fuzhou University（福州大学）
Federated recommendation addresses the data silo and privacy problems altogether for recommender systems. Current federated recommender systems mainly utilize cryptographic or obfuscation methods to protect the original ratings from leakage. However, the former comes with extra communication and computation costs, and the latter damages model accuracy. Neither of them could simultaneously satisfy the real-time feedback and accurate personalization requirements of recommender systems. In this paper, we proposed federated masked matrix factorization (FedMMF) to protect the data privacy in federa…
