企业核心价值观和社会责任：对谁真正重要
Corporate core values and social responsibility: What really matters to whom
摘要：
本研究使用了一种创新的衡量标准，语义品牌得分，以评估利益相关者在不同的公司核心价值观的利益。其中，我们专注于企业社会责任（CSR）的核心价值陈述，以及他们从五类利益相关者（客户，公司沟通团队，员工，协会和媒体）获得的关注。结合大数据方法和社会网络分析、文本挖掘等工具，我们分析了约58,000条意大利推文，发现不同利益相关者有不同的主导利益。CSR得到的关注比预期的要少。与客户和员工相关的核心价值观是最重要的。
英文摘要：
This study uses an innovative measure, the Semantic Brand Score, to assess the interest of stakeholders in different company core values. Among others, we focus on corporate social responsibility (CSR) core value statements, and on the attention they receive from five categories of stakeholders (customers, company communication teams, employees, associations and media). Combining big data methods and tools of Social Network Analysis and Text Mining, we analyzed about 58,000 Italian tweets and found that different stakeholders have different prevailing interests. CSR gets much less attention than expected. Core values related to customers and employees are in the foreground.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
