在线评分中的意识形态驱动极化：《The Last of Us Part II》的评论轰炸
Ideology-driven polarisation in online ratings: the review bombing of The Last of Us Part II
AI总结：
本研究以《The Last of Us Part II》为例，挑战了评论轰炸纯属虚假信息的假设，揭示了意识形态驱动的评分与反向轰炸现象，并指出政治虚假信息框架不足以解释该现象，进而提出预防管理建议。
摘要：
评论轰炸是指一群人协调发起的、针对某产品、服务或企业的大量且快速的在线评论激增，旨在操纵关于该实体的公众舆论。本研究挑战了评论轰炸纯粹是虚假信息现象的假设，并将在线评论的动机与实质内容与事实判断和价值判断的更广泛理论联系起来。这些理论在对涉及电子游戏《The Last of Us Part II》的最著名评论轰炸案例的定量分析中得到了验证。研究发现，意识形态驱动的评分之后出现了草根阶层的反向轰炸，旨在减轻负面评分的影响。这两派轰炸者尽管在政治上处于对立的两极，但在其他指标上却非常相似。证据表明，政治虚假信息的理论框架不足以解释这一评论轰炸案例。鉴于需要重新界定评论轰炸，本文为未来案例的预防性管理提出了建议。
英文摘要：
A review bomb is a large and quick surge in online reviews about a product, service, or business, coordinated by a group of people willing to manipulate public opinion about that entity. This study challenges the assumption that review bombing is solely a phenomenon of misinformation and connects motivations and substantial content of online reviews with the broader theory of judgement of facts and of value. These theories are verified in a quantitative analysis of the most prominent case of review bombing, which involves the video game The Last of Us Part II. It is discovered that ideology-driven ratings are followed by a grassroots counter-bombing, aimed at mitigating the effects of the negative ratings. The two factions of bombers, despite being politically polar opposites, are very similar in terms of other metrics. Evidence suggests the theoretical framework of political disinformation is insufficient to explain this case of review bombing. In light of the need to re-frame review bombing, recommendations are proposed for the preventive management of future cases.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
