学术文章社交媒体曝光的开放获取效应：配对分析
The open access effect in social media exposure of scholarly articles: A matched-pair analysis
摘要：
学术期刊越来越多地使用社交媒体来分享他们最新的研究出版物，并与读者交流。在社交媒体上的存在为期刊提供了一个平台，以提高其知名度并推广其内容。本研究比较了期刊提供两种订阅文章链接时收到的点击量：开放获取（OA）和付费内容链接。我们使用《自然材料》杂志的独特配对数据来研究OA效应。我们的研究发现，OA链接比付费内容链接表现更好。特别是，当期刊没有表明文章链接是OA链接时，对表示OA状态的链接的点击性能明显下降。开放式获取对所有国家的点击量都有积极影响，但其积极影响在发达国家略大。结果表明，免费内容比付费内容更吸引用户。学术文章的社交媒体曝光促进了研究成果的使用。将社会媒体传播与开放式获取相结合似乎可以扩大科学信息的覆盖面。然而，还需要进一步作出广泛努力，消除有机农业的障碍。
英文摘要：
Scholarly journals are increasingly using social media to share their latest research publications and communicate with their readers. Having a presence on social media gives journals a platform to raise their profile and promote their content. This study compares the number of clicks received when journals provide two types of links to subscription articles: open access (OA) and paid content links. We examine the OA effect using unique matched-pair data for the journal Nature Materials. Our study finds that OA links perform better than paid content links. In particular, when the journal does not indicate that a link to an article is an OA link, there is an obvious drop in performance against clicks on links indicating OA status. OA has a positive effect on the number of clicks in all countries, but its positive impact is slightly greater in developed countries. The results suggest that free content is more attractive to users than paid content. Social media exposure of scholarly articles promotes the use of research outputs. Combining social media dissemination with OA appears to enhance the reach of scientific information. However, extensive further efforts are needed to remove barriers to OA.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
