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arXiv 2103.04694cs.HC
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在客户端跟踪和预测跨标签和网站的Web浏览行为建模

Modeling Web Browsing Behavior across Tabs and Websites with Tracking and Prediction on the Client Side

Changkun Ou, Daniel Buschek, Malin Eiband, Andreas Butz

摘要:

几十年来,人们一直在研究单个网站上的点击流,以深入了解用户兴趣并改善网站体验。本文提出并研究了一种新的Web点击流序列建模方法,该方法还考虑了跨网站的多标签分支和回溯操作,以捕获用户在浏览时的完整动作序列。所有这些都是在客户端使用机器学习来完成的,以获得更全面的视图,同时保护隐私。我们评估我们的形式主义与模型训练收集的数据在用户研究中有三个不同的浏览任务的基础上,不同的人类信息寻求心理文献的策略。我们的研究结果表明,该模型可以成功地区分浏览行为,并正确地预测未来的行动。随后的定性分析从我们收集的行为数据中确定了五种常见的Web浏览模式,这有助于解释模型。更一般地说,这说明了ML中过度参数化的力量,并提供了一种新的建模,推理和预测可观察到的顺序人类交互行为的方法。

英文摘要:

Clickstreams on individual websites have been studied for decades to gain insights into user interests and to improve website experiences. This paper proposes and examines a novel sequence modeling approach for web clickstreams, that also considers multi-tab branching and backtracking actions across websites to capture the full action sequence of a user while browsing. All of this is done using machine learning on the client side to obtain a more comprehensive view and at the same time preserve privacy. We evaluate our formalism with a model trained on data collected in a user study with three different browsing tasks based on different human information seeking strategies from psychological literature. Our results show that the model can successfully distinguish between browsing behaviors and correctly predict future actions. A subsequent qualitative analysis identified five common web browsing patterns from our collected behavior data, which help to interpret the model. More generally, this illustrates the power of overparameterization in ML and offers a new way of modeling, reasoning with, and prediction of observable sequential human interaction behaviors.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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