创新采用：广播与病毒式传播
Innovation adoption: Broadcasting vs. Virality
摘要：
扩散渠道是决定采用规模的关键，从而导致创新的最终影响。本研究的目的是对两种扩散渠道（即，广播与病毒式传播）关于创新采用。以一系列经典算法的引用次数和合作时间序列作为其传播轨迹的足迹，提出了一种新的方法来分析创新扩散过程中传播与病毒式传播之间的交织关系。我们的研究结果表明，广播和病毒式传播具有相似的扩散能力，但在不同的扩散阶段发挥不同的作用。广播在早期阶段更强大，但在后期可能会逐渐被病毒式传播赶上甚至超越。同时，病毒式传播的传播速度明显快于广播式传播，来自病毒式传播渠道的成员倾向于重复采用相同的创新。
英文摘要：
Diffusion channels are critical to determining the adoption scale which leads to the ultimate impact of an innovation. The aim of this study is to develop an integrative understanding of the impact of two diffusion channels (i.e., broadcasting vs virality) on innovation adoption. Using citations of a series of classic algorithms and the time series of co-authorship as the footprints of their diffusion trajectories, we propose a novel method to analyze the intertwining relationships between broadcasting and virality in the innovation diffusion process. Our findings show that broadcasting and virality have similar diffusion power, but play different roles across diffusion stages. Broadcasting is more powerful in the early stages but may be gradually caught up or even surpassed by virality in the later period. Meanwhile, diffusion speed in virality is significantly faster than broadcasting and members from virality channels tend to adopt the same innovation repetitively.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
