顾客忠诚与不同企业成本下的价格歧视
Price Discrimination in the Presence of Customer Loyalty and Differing Firm Costs
摘要：
我们研究如何忠诚的客户行为和不同的成本，以生产无差异的产品，由企业可以影响市场结果。在以前的作品，研究这样的市场，企业成本一般被假定为可以忽略不计或相等，忠诚度建模为一个附加的偏差，在客户的估值。我们扩展这些以前的治疗明确考虑成本不对称和更丰富的客户忠诚度行为的博弈论模型。因此，在企业产生不同的不可忽略的产品成本，和客户有公司特定的忠诚度水平的设置，我们全面表征忠诚度和产品成本差异对市场结果，如价格，市场份额和利润的影响。我们的分析和数值模拟为企业如何定价，如何在更高的产品成本下生存竞争，以及如何控制这些成本和/或提高客户忠诚度以改变市场地位提供了新的见解。
英文摘要：
We study how loyalty behavior of customers and differing costs to produce undifferentiated products by firms can influence market outcomes. In prior works that study such markets, firm costs have generally been assumed negligible or equal, and loyalty is modeled as an additive bias in customer valuations. We extend these previous treatments by explicitly considering cost asymmetry and richer customer loyalty behavior in a game-theoretic model. Thus, in the setting where firms incur different non-negligible product costs, and customers have firm-specific loyalty levels, we comprehensively characterize the effects of loyalty and product cost difference on market outcomes such as prices, market shares, and profits. Our analysis and numerical simulations provide new insights into how firms can price, how they can survive competition even with higher product costs, and how they can control these costs and/or increase customer loyalty to change their market position.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
