气候变化怀疑论者如何与对立的观点接触?在线论坛中社会认同和认知失调的理解机制
How do climate change skeptics engage with opposing views? Understanding mechanisms of social identity and cognitive dissonance in an online forum
摘要:
与对立观点接触是否有助于打破意识形态上的“回音室”;还是适得其反,使回音室更加坚固?这个问题仍然至关重要,因为学者,政策制定者和活动家正在努力解决如何规范社交媒体上的政治讨论的问题。在这项研究中,我们通过研究Reddit上一个主要的气候变化怀疑论者在线社区中反对观点的影响来促进辩论。大量的帖子样本(N = 3000)被手动编码为不和谐音或和谐音,这允许对超过50,000个帖子的完整数据集进行自动分类,其中代码从链接的网站推断。我们发现,意识形态上不和谐的意见书作为一种刺激剂,在社区活动:他们收到更多的关注(评论)比和谐的意见书,即使他们通过向上投票和向下投票得到较低的分数。参与不和谐意见的用户也更有可能返回论坛。与认同理论相一致的是,与对立观点的对抗引发了论坛中的活动,特别是在高度参与社区的用户中。根据研究结果,社会认同和回声室理论进行了讨论和改进。
英文摘要:
Does engagement with opposing views help break down ideological `echo chambers'; or does it backfire and reinforce them? This question remains critical as academics, policymakers and activists grapple with the question of how to regulate political discussion on social media. In this study, we contribute to the debate by examining the impact of opposing views within a major climate change skeptic online community on Reddit. A large sample of posts (N = 3000) was manually coded as either dissonant or consonant which allowed the automated classification of the full dataset of more than 50,000 posts, with codes inferred from linked websites. We find that ideologically dissonant submissions act as a stimulant to activity in the community: they received more attention (comments) than consonant submissions, even though they received lower scores through up-voting and down-voting. Users who engaged with dissonant submissions were also more likely to return to the forum. Consistent with identity theory, confrontation with opposing views triggered activity in the forum, particularly among users that are highly engaged with the community. In light of the findings, theory of social identity and echo chambers is discussed and enhanced.
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