滥用广告：在黑盒分析中仔细检查社会相关算法，以检查其对卫生部门弱势患者群体的影响
Abusive Advertising: Scrutinizing socially relevant algorithms in a black box analysis to examine their impact on vulnerable patient groups in the health sector
摘要：
一个有问题的在线行业针对未经批准的干细胞治疗的直接面向客户的营销是针对那些在互联网上搜索希望治愈的脆弱用户的。这种行为尤其对那些发现自己在生活中处于绝望和绝望阶段的人构成威胁。他们可能不太愿意尝试那些只承诺治愈但没有科学证明的疗法。在最坏的情况下，它们会产生严重的副作用。因此，本论文探讨了谷歌搜索结果页面上显示的未经批准的干细胞治疗帕金森病、多发性硬化症、糖尿病的广告。该公司于2019年9月宣布了一项政策变更，旨在禁止和禁止有问题的做法。然而，有证据表明，这些广告仍在投放。开发并分发了Firefox和Chrome浏览器扩展程序，以进行众包黑盒分析。它被交付给澳大利亚、加拿大、美国和英国的志愿者和虚拟机。收集并分析了搜索结果、广告和头条新闻的数据。结果显示，尽管谷歌宣布将其从其平台上清除，但仍然存在可疑的广告。
英文摘要：
The targeted direct-to-customer marketing of unapproved stem cell treatments by a questionable online industry is directed at vulnerable users who search the Internet in the hope of a cure. This behavior especially poses a threat to individuals who find themselves in hopeless and desperate phases in their lives. They might show low reluctance to try therapies that solely promise a cure but are not scientifically proven to do so. In the worst case, they suffer serious side-effects. Therefore, this thesis examines the display of advertisements of unapproved stem cell treatments for Parkinson's Disease, Multiple Sclerosis, Diabetes on Google's results page. The company announced a policy change in September 2019 that was meant to prohibit and ban the practices in question. However, there was evidence that those ads were still being delivered. A browser extension for Firefox and Chrome was developed and distributed to conduct a crowdsourced Black Box analysis. It was delivered to volunteers and virtual machines in Australia, Canada, the USA and the UK. Data on search results, advertisements and top stories was collected and analyzed. The results showed that there still is questionable advertising even though Google announced to purge it from its platform.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
