In the Click-Through Rate (CTR) prediction scenario, user's sequential behaviors are well utilized to capture the user interest in the recent literature. However, despite being extensively studied, these sequential methods still suffer from three limitations. First, existing methods mostly utilize attention on the behavior of users, which is not always suitable for CTR prediction, because users often click on new products that are irrelevant to any historical behaviors. Second, in the real scenario, there exist numerous users that have operations a long time ago, but turn relatively inactive in recent times. Thus, it is hard to precisely capture user's current preferences through early behaviors. Third, multiple representations of user's historical behaviors in different feature subspaces are largely ignored. To remedy these issues, we propose a Multi-Interactive Attention Network (MIAN) to comprehensively extract the latent relationship among all kinds of fine-grained features (e.g., gender, age and occupation in user-profile). Specifically, MIAN contains a Multi-Interactive Layer (MIL) that integrates three local interaction modules to capture multiple representations of user preference through sequential behaviors and simultaneously utilize the fine-grained user-specific as well as context information. In addition, we design a Global Interaction Module (GIM) to learn the high-order interactions and balance the different impacts of multiple features. Finally, Offline experiment results from three datasets, together with an Online A/B test in a large-scale recommendation system, demonstrate the effectiveness of our proposed approach.
In modern advertising and recommender systems, multi-task learning (MTL) paradigm has been widely employed to jointly predict diverse user feedbacks (e.g. click and purchase). While, existing MTL approaches are either rigid to adapt to different scenarios, or only capture coarse-grained task relatedness, thus making it difficult to effectively transfer knowledge across tasks. To address these issues, in this paper, we propose an Adaptive Fine-grained Task Relatedness modeling approach, AdaFTR, for joint CTR-CVR estimation. Our approach is developed based on a parameter-sharing MTL architecture…
Extracting expressive visual features is crucial for accurate Click-Through-Rate (CTR) prediction in visual search advertising systems. Current commercial systems use off-the-shelf visual encoders to facilitate fast online service. However, the extracted visual features are coarse-grained and/or biased. In this paper, we present a visual encoding framework for CTR prediction to overcome these problems. The framework is based on contrastive learning which pulls positive pairs closer and pushes negative pairs apart in the visual feature space. To obtain fine-grained visual features,we present co…
Click-through rate (CTR) and post-click conversion rate (CVR) predictions are two fundamental modules in industrial ranking systems such as recommender systems, advertising, and search engines. Since CVR involves much fewer samples than CTR (known as the CVR data sparsity problem), most of the existing works try to leverage CTR&CVR multi-task learning to improve CVR performance. However, typical coarse-grained sub-network/layer sharing methods may introduce conflicts and lead to performance degradation, since not every neuron or neuron connection in one layer should be shared between CVR and C…
Enhancing Talent Search Ranking with Role-Aware Expert Mixtures and LLM-based Fine-Grained Job Descriptions
HKUST (GZ)（香港科技大学（广州））；Alibaba Group（阿里巴巴集团）；HKUST（香港科技大学）；Zhijiang Lab（浙江实验室）；Guangdong Laboratory of Artificial Intelligence and Digital Economy (SZ)（广东人工智能与数字经济实验室（深圳））
Features play an important role in the prediction tasks of e-commerce recommendations. To guarantee the consistency of off-line training and on-line serving, we usually utilize the same features that are both available. However, the consistency in turn neglects some discriminative features. For example, when estimating the conversion rate (CVR), i.e., the probability that a user would purchase the item if she clicked it, features like dwell time on the item detailed page are informative. However, CVR prediction should be conducted for on-line ranking before the click happens. Thus we cannot ge…
RAT: Retrieval-Augmented Transformer for Click-Through Rate Prediction
Tsinghua Shenzhen International Graduate School, Tsinghua University（清华大学深圳国际研究生院）；College of Computer Science and Software Engineering, Shenzhen University（深圳大学计算机与软件学院）；Research Center of Artificial Intelligence, Peng Cheng Laboratory（鹏城实验室人工智能研究中心）
We propose a novel method for effective retrieval of multi-agent spatiotemporal tracking data. Retrieval of spatiotemporal tracking data offers several unique challenges compared to conventional text-based retrieval settings. Most notably, the data is fine-grained meaning that the specific location of agents is important in describing behavior. Additionally, the data often contains tracks of multiple agents (e.g., multiple players in a sports game), which generally leads to a permutational alignment problem when performing relevance estimation. Due to the frequent position swap of agents, it i…
Recommender systems are used in many different applications and contexts, however their main goal can always be summarised as "connecting relevant content to interested users". Personalized recommendation algorithms achieve this goal by first building a profile of the user, either implicitly or explicitly, and then matching items with this profile to find relevant content. The more interpretable the profile and this "matching function" are, the easier it is to provide users with accurate and intuitive explanations, and also to let them interact with the system. Indeed, for a user to see what t…
