Developing efficient sequential bidding strategies for repeated auctions is an important practical challenge in various marketing tasks. In this setting, the bidding agent obtains information, on both the value of the item at sale and the behavior of the other bidders, only when she wins the auction. Standard bandit theory does not apply to this problem due to the presence of action-dependent censoring. In this work, we consider second-price auctions and propose novel, efficient UCB-like algorithms for this task. These algorithms are analyzed in the stochastic setting, assuming regularity of the distribution of the opponents' bids. We provide regret upper bounds that quantify the improvement over the baseline algorithm proposed in the literature. The improvement is particularly significant in cases when the value of the auctioned item is low, yielding a spectacular reduction in the order of the worst-case regret. We further provide the first parametric lower bound for this problem that applies to generic UCB-like strategies. As an alternative, we propose more explainable strategies which are reminiscent of the Explore Then Commit bandit algorithm. We provide a critical analysis of this class of strategies, showing both important advantages and limitations. In particular, we provide a minimax lower bound and propose a nearly minimax-optimal instance of this class.
Massachusetts Institute of Technology（麻省理工学院）；Université Paris Diderot（巴黎第七大学）
Motivated by online advertising auctions, we consider repeated Vickrey auctions where goods of unknown value are sold sequentially and bidders only learn (potentially noisy) information about a good's value once it is purchased. We adopt an online learning approach with bandit feedback to model this problem and derive bidding strategies for two models: stochastic and adversarial. In the stochastic model, the observed values of the goods are random variables centered around the true value of the good. In this case, logarithmic regret is achievable when competing against well behaved adversaries…
Many online companies sell advertisement space in second-price auctions with reserve. In this paper, we develop a probabilistic method to learn a profitable strategy to set the reserve price. We use historical auction data with features to fit a predictor of the best reserve price. This problem is delicate - the structure of the auction is such that a reserve price set too high is much worse than a reserve price set too low. To address this we develop objective variables, a new framework for combining probabilistic modeling with optimal decision-making. Objective variables are "hallucinated ob…
Recently the online advertising market has exhibited a gradual shift from second-price auctions to first-price auctions. Although there has been a line of works concerning online bidding strategies in first-price auctions, it still remains open how to handle budget constraints in the problem. In the present paper, we initiate the study for a buyer with budgets to learn online bidding strategies in repeated first-price auctions. We propose an RL-based bidding algorithm against the optimal non-anticipating strategy under stationary competition. Our algorithm obtains $\widetilde O(\sqrt T)$-regre…
Learning to Bid Optimally and Efficiently in Adversarial First-price Auctions
Courant Institute of Mathematical Sciences and the Center for Data Science, New York University（Courant数学科学研究所和数据科学中心，纽约大学）；Stern School of Business, New York University（商学院，纽约大学）；Department of Electrical Engineering, Stanford University（电气工程系，斯坦福大学）；Yahoo! Research at Verizon Media（Verizon Media的Yahoo!研究）
Optimal No-regret Learning in Repeated First-price Auctions
Center for Data Science, New York University（纽约大学数据科学中心）；Stern School of Business, New York University（纽约大学斯特恩商学院）；Department of Electrical Engineering, Stanford University（斯坦福大学电气工程系）
Learning to Bid in Non-Stationary Repeated First-Price Auctions
Department of Mathematics, The Hong Kong University of Science and Technology（数学系，香港科学与技术大学）；Stern School of Business, New York University（纽约大学斯特恩商学院）；Department of IEDA, The Hong Kong University of Science and Technology（IEDA系，香港科学与技术大学）
We propose a multi-agent distributed reinforcement learning algorithm that balances between potentially conflicting short-term reward and sparse, delayed long-term reward, and learns with partial information in a dynamic environment. We compare different long-term rewards to incentivize the algorithm to maximize individual payoff and overall social welfare. We test the algorithm in two simulated auction games, and demonstrate that 1) our algorithm outperforms two benchmark algorithms in a direct competition, with cost to social welfare, and 2) our algorithm's aggressive competitive behavior ca…
Online auctions play a central role in online advertising, and are one of the main reasons for the industry's scalability and growth. With great changes in how auctions are being organized, such as changing the second- to first-price auction type, advertisers and demand platforms are compelled to adapt to a new volatile environment. Bid shading is a known technique for preventing overpaying in auction systems that can help maintain the strategy equilibrium in first-price auctions, tackling one of its greatest drawbacks. In this study, we propose a machine learning approach of modeling optimal …
The display advertising industry has recently transitioned from second- to first-price auctions as its primary mechanism for ad allocation and pricing. In light of this, publishers need to re-evaluate and optimize their auction parameters, notably reserve prices. In this paper, we propose a gradient-based algorithm to adaptively update and optimize reserve prices based on estimates of bidders' responsiveness to experimental shocks in reserves. Our key innovation is to draw on the inherent structure of the revenue objective in order to reduce the variance of gradient estimates and improve conve…
Since 2019, most ad exchanges and sell-side platforms (SSPs), in the online advertising industry, shifted from second to first price auctions. Due to the fundamental difference between these auctions, demand-side platforms (DSPs) have had to update their bidding strategies to avoid bidding unnecessarily high and hence overpaying. Bid shading was proposed to adjust the bid price intended for second-price auctions, in order to balance cost and winning probability in a first-price auction setup. In this study, we introduce a novel deep distribution network for optimal bidding in both open (non-ce…
Courant Institute of Mathematical Sciences（库朗数学科学研究所）
Second-price auctions with reserve play a critical role for modern search engine and popular online sites since the revenue of these companies often directly de- pends on the outcome of such auctions. The choice of the reserve price is the main mechanism through which the auction revenue can be influenced in these electronic markets. We cast the problem of selecting the reserve price to optimize revenue as a learning problem and present a full theoretical analysis dealing with the complex properties of the corresponding loss function. We further give novel algorithms for solving this problem a…
We study revenue optimization learning algorithms for repeated second-price auctions with reserve where a seller interacts with multiple strategic bidders each of which holds a fixed private valuation for a good and seeks to maximize his expected future cumulative discounted surplus. We propose a novel algorithm that has strategic regret upper bound of $O(\log\log T)$ for worst-case valuations. This pricing is based on our novel transformation that upgrades an algorithm designed for the setup with a single buyer to the multi-buyer case. We provide theoretical guarantees on the ability of a tra…
We analyze a scenario in which software agents implemented as regret-minimizing algorithms engage in a repeated auction on behalf of their users. We study first-price and second-price auctions, as well as their generalized versions (e.g., as those used for ad auctions). Using both theoretical analysis and simulations, we show that, surprisingly, in second-price auctions the players have incentives to misreport their true valuations to their own learning agents, while in the first-price auction it is a dominant strategy for all players to truthfully report their valuations to their agents.
Due to superstition, license plates with desirable combinations of characters are highly sought after in China, fetching prices that can reach into the millions in government-held auctions. Despite the high stakes involved, there has been essentially no attempt to provide price estimates for license plates. We present an end-to-end neural network model that simultaneously predict the auction price, gives the distribution of prices and produces latent feature vectors. While both types of neural network architectures we consider outperform simpler machine learning methods, convolutional networks…
We study revenue optimization learning algorithms for posted-price auctions with strategic buyers. We analyze a very broad family of monotone regret minimization algorithms for this problem, which includes the previously best known algorithm, and show that no algorithm in that family admits a strategic regret more favorable than $Ω(\sqrt{T})$. We then introduce a new algorithm that achieves a strategic regret differing from the lower bound only by a factor in $O(\log T)$, an exponential improvement upon the previous best algorithm. Our new algorithm admits a natural analysis and simpler proofs…
Courant Institute（库朗研究所）；Google Research（谷歌研究院）；Courant Institute of Mathematical Sciences（库朗数学科学研究所）
We present an extensive analysis of the key problem of learning optimal reserve prices for generalized second price auctions. We describe two algorithms for this task: one based on density estimation, and a novel algorithm benefiting from solid theoretical guarantees and with a very favorable running-time complexity of $O(n S \log (n S))$, where $n$ is the sample size and $S$ the number of slots. Our theoretical guarantees are more favorable than those previously presented in the literature. Additionally, we show that even if bidders do not play at an equilibrium, our second algorithm is still…
This survey outlines a general and modular theory for proving approximation guarantees for equilibria of auctions in complex settings. This theory complements traditional economic techniques, which generally focus on exact and optimal solutions and are accordingly limited to relatively stylized settings. We highlight three user-friendly analytical tools: smoothness-type inequalities, which immediately yield approximation guarantees for many auction formats of interest in the special case of complete information and deterministic strategies; extension theorems, which extend such guarantees to r…
With the advent and increasing consolidation of e-commerce, digital advertising has very recently replaced traditional advertising as the main marketing force in the economy. In the past four years, a particularly important development in the digital advertising industry is the shift from second-price auctions to first-price auctions for online display ads. This shift immediately motivated the intellectually challenging question of how to bid in first-price auctions, because unlike in second-price auctions, bidding one's private value truthfully is no longer optimal. Following a series of rece…
Peking University（北京大学）；Technion - Israel Institute of Technology（以色列理工学院）；Hong Kong University of Science and Technology（香港科技大学）；Alibaba Group（阿里巴巴集团）；Shanghai Jiao Tong University（上海交通大学）
The Empirical Revenue Maximization (ERM) is one of the most important price learning algorithms in auction design: as the literature shows it can learn approximately optimal reserve prices for revenue-maximizing auctioneers in both repeated auctions and uniform-price auctions. However, in these applications the agents who provide inputs to ERM have incentives to manipulate the inputs to lower the outputted price. We generalize the definition of an incentive-awareness measure proposed by Lavi et al (2019), to quantify the reduction of ERM's outputted price due to a change of $m\ge 1$ out of $N$…
University of Houston（休斯顿大学）；Princeton University（普林斯顿大学）
In this paper, spectrum access in cognitive radio networks is modeled as a repeated auction game subject to monitoring and entry costs. For secondary users, sensing costs are incurred as the result of primary users' activity. Furthermore, each secondary user pays the cost of transmissions upon successful bidding for a channel. Knowledge regarding other secondary users' activity is limited due to the distributed nature of the network. The resulting formulation is thus a dynamic game with incomplete information. In this paper, an efficient bidding learning algorithm is proposed based on the outc…
