“粉丝经济”对中国流行音乐产业有用吗?
Does "Fans Economy" Work for Chinese Pop Music Industry?
摘要:
近年来,中国已成为全球最大的娱乐市场之一。由于小米的成功,许多中国流行音乐行业的企业家认为“粉丝经济”在流行音乐行业很有效。“粉丝经济”是基于流行音乐消费市场可以根据艺术家进行细分的假设。每个音乐人都有自己的忠实粉丝。在本文中,我们提供了一个有见地的研究流行音乐艺术家和球迷的社会网络。特别是,我们分别对流行音乐消费者市场和流行音乐艺术家进行细分。研究结果表明,由于马太效应和消费者市场的有限多样性,“粉丝经济”并不适用于中国流行音乐产业。
英文摘要:
China has become one of the largest entertainment markets in the world in recent years. Due to the success of Xiaomi, many Chinese pop music industry entrepreneurs believe "Fans Economy" works in the pop music industry. "Fans Economy" is based on the assumption that pop music consumer market could be segmented based on artists. Each music artist has its own exclusive loyal fans. In this paper, we provide an insightful study of the pop music artists and fans social network. Particularly, we segment the pop music consumer market and pop music artists respectively. Our results show that due to the Matthew Effect and limited diversity of consumer market, "Fans Economy" does not work for the Chinese pop music industry.
机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。