动态能力和营销策略对印度尼西亚望加锡银行业组织绩效的影响
Effects of dynamic capability and marketing strategy on the organizational performance of the banking sector in Makassar, Indonesia
摘要：
动态能力和营销战略是印尼银行业面临的挑战。本研究采用问卷调查法，以望加锡地区39家银行为研究对象。数据收集采用问卷调查法。研究结果表明，望加锡市银行业的动态能力对组织绩效有正向但不显著的影响，营销策略对组织绩效有正向且显著的影响，动态能力和营销策略对组织绩效有正向且显著的影响。关键词：动态能力、营销策略、组织绩效、银行业
英文摘要：
The dynamic capability and marketing strategy are challenges to the banking sector in Indonesia. This study uses a survey method solving 39 banks in Makassar. Data collection was conducted of questionnaires. The results show that, the dynamic capability has a positive yet insignificant impact on the organizational performance, the marketing strategy has a positive and significant effect on organizational performance and, dynamic capability and marketing strategy have a positive and significant effect on the organization's performance in the banking sector in Makassar. Keywords : dynamic capability, marketing strategy, organizational performance, banking
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
