arXivDaily arXiv每日学术速递 周一至周五更新
arXiv 2007.04810cs.SI
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Client Network: An Interactive Model for Predicting New Clients

Massimiliano Mattetti, Akihiro Kishimoto, Adi Botea, Elizabeth Daly, Inge Vejsbjerg, Bei Chen, Öznur Alkan

英文摘要:

Understanding prospective clients becomes increasingly important as companies aim to enlarge their market bases. Traditional approaches typically treat each client in isolation, either studying its interactions or similarities with existing clients. We propose the Client Network, which considers the entire client ecosystem to predict the success of sale pitches for targeted clients by complex network analysis. It combines a novel ranking algorithm with data visualization and navigation. Based on historical interaction data between companies and clients, the Client Network leverages organizational connectivity to locate the optimal paths to prospective clients. The user interface supports exploring the client ecosystem and performing sales-essential tasks. Our experiments and user interviews demonstrate the effectiveness of the Client Network and its success in supporting sellers' day-to-day tasks.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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