逆潮流而动：管理者对博客吸引力影响的实证分析
Bucking the Trend: An Agentive Perspective of Managerial Influence on Blogs Attractiveness
摘要：
博客管理是工作数字化的核心。然而，现有的理论往往侧重于环境的影响，而不是在微观层面上的博客吸引力的管理控制。本研究提供了一个代理帐户的自适应行为所施加的博客，通过他们使用的方式，他们的博客内容，以定位和利用他们的结构网络的博客圈的位置。我们整理了165位撰写经济学博客的博主的个人特征，然后分析了他们维护博客内容的方式。我们使用网络分析和单项逻辑回归来测试我们的模型预测。我们的研究结果表明，相比于吸引力较低的博客，博客谁是铭记他们的同行的内容作为一种手段，以维持网络地位吸引了显着更高的流量水平，他们的博客。这种代理人的角度提供了实际的见解如何节点的偏好可以逆转博客管理。最后，我们讨论的理论和未来的研究贡献的文件。
英文摘要：
Blog management is central to the digitalization of work. However, existing theories tend to focus on environmental influence rather than managerial control of a blogs attractiveness at a microlevel. This study provides an agentive account of the adaptive behaviours exerted by the bloggers through the ways they use contents of their blogs to locate and harness their structural network positions of a blogosphere. We collated individual characteristics of 165 bloggers who blogged about economics, and then analysed the ways they maintained the contents of their blogs. We used network analysis and monomial logistic regression to test our model predictions. Our findings show that in contrast to less attractive blogs, bloggers who are mindful of their peers contents as a means of maintaining network positions attract a significantly higher level of traffic to their blogs. This agentive perspective offers practical insights into how nodal preferences can be reversed in blog management. We conclude the paper by discussing contributions to theory and future research.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
