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arXiv 2006.01644cs.HCcs.IRcs.LGstat.ML
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Learning Efficient Representations of Mouse Movements to Predict User Attention

Telefonica Research(西班牙电信研究院);Aalto University(阿尔托大学)

Ioannis Arapakis, Luis A. Leiva

英文摘要:

Tracking mouse cursor movements can be used to predict user attention on heterogeneous page layouts like SERPs. So far, previous work has relied heavily on handcrafted features, which is a time-consuming approach that often requires domain expertise. We investigate different representations of mouse cursor movements, including time series, heatmaps, and trajectory-based images, to build and contrast both recurrent and convolutional neural networks that can predict user attention to direct displays, such as SERP advertisements. Our models are trained over raw mouse cursor data and achieve competitive performance. We conclude that neural network models should be adopted for downstream tasks involving mouse cursor movements, since they can provide an invaluable implicit feedback signal for re-ranking and evaluation.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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