店内流行行为:量表开发与验证
In-store epidemic behavior: scale development and validation
摘要:
传染病的流行已经伴随人类很长一段时间,并根据规模,造成各种不良的社会和经济后果。在COVID-19疫情持续期间,许多国家的政府实施限制措施以抑制感染传播。隔离和限制人际接触是特别推荐的行动。遵守隔离规则可能涉及在日常活动中限制自由,例如购物。这项研究的目的是制定一个规模的店内流行病的行为。整个过程包括3个阶段:定性研究、量表提纯和量表验证,基于3个研究:1个定性研究(20个深度访谈),2个定量研究(分别为373和584名受访者),并允许识别8个因素。随后,建立了一个理论模型来研究店内感染威胁对已识别变量的影响。所有已识别的因素均与店内感染威胁显著相关,这重申了提供揭示大流行真实规模的信息的重要性,并且没有给个人留下主观概率判断的空间。开发的量表可以帮助抵消虚假信息,评估消费者行为的合规性和对政府官方建议的理解,从而实现更有效的教育工作。
英文摘要:
Epidemics of infectious diseases have accompanied humans for a long time and, depending on the scale, cause various undesirable social and economic consequences. During the ongoing COVID-19 pandemic, governments of many countries impose restrictions to inhibit spreading of infection. Isolation and limiting interpersonal contacts are particularly recommended actions. Adhering to the rule of isolation may involve restrictions in freedom during daily activities, such as shopping. The aim of the study was to develop a scale of in-store pandemic behavior. The whole process involved 3 stages: qualitative inquiry, scale purification and scale validation, which were based on 3 studies: 1 qualitative (20 in-depth interviews) 2 two quantitative (373 and 584 respondents, respectively), and allowed to identify 8 factors. Following, a theoretical model was created to investigate the impact of in-store infection threat on identified variables. All identified factors significantly correlated with the in-store infection threat which reiterates the importance of providing information revealing the true scale of the pandemic and not leaving space for individuals to create subjective probability judgments. The developed scale can help counteract disinformation and assess consumer behavior compliance and understanding of the official recommendations imposed by governments, enabling more efficient educational efforts.
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