Social reinforcement mechanism, which characterizes the promoting effects when exposing to multiple sources in social contagion process, is ubiquitous in information-technology ecosystem and has aroused great attention in recent years. While the impacts of social reinforcement on single-layer networks are well-documented, extension to multilayer networks is needed to study how reinforcement from different social circles influences the spreading dynamics. To this end, we incorporate multilayer social reinforcement into ignorant-spreader-ignorant (SIS) model on multiplex networks. Our theoretical analysis combines pairwise method and mean-field theory and agrees well with large-scale simulations. Surprisingly, we find this complex social contagion mechanism triggers the emergence of bistability phenomena, where extinction and outbreak states coexist. In particular, the hysteresis loop of stationary prevalence occurs in this bistable region, explaining why the fight towards the spread of rumors is protracted and difficult in modern society. Further, we show that the final state of bistable regions depends on the initial density of adopters, the critical value of which decreases as the contagion transmissibility or the multilayer reinforcement increases. In particular, we highlight two possible conditions for the outbreak of social contagion: to possess large contagion transmissibility, or to possess large initial density of adopters with strong multilayer reinforcement. Our results unveil the non-negligible power of social reinforcement on multiplex networks, which sheds lights on designing efficient strategies in spreading behaviors such as marketing and promoting innovations.
Models of threshold driven contagion explain the cascading spread of information, behavior, systemic risk, and epidemics on social, financial and biological networks. At odds with empirical observation, these models predict that single-layer unweighted networks become resistant to global cascades after reaching sufficient connectivity. We investigate threshold driven contagion on weight heterogeneous multiplex networks and show that they can remain susceptible to global cascades at any level of connectivity, and with increasing edge density pass through alternating phases of stability and inst…
We present the mathematical analysis of generalized complex contagions in clustered multiplex networks for susceptible-infected-recovered (SIR)-like dynamics. The model is intended to understand diffusion of influence, or any other spreading process implying a threshold dynamics, in setups of interconnected networks with significant clustering. The contagion is assumed to be general enough to account for a content-dependent linear threshold model, where each link type has a different weight (for spreading influence) that may depend on the content (e.g., product, rumor, political view) that is …
Complex contagion models have been developed to understand a wide range of social phenomena such as adoption of cultural fads, the diffusion of belief, norms, and innovations in social networks, and the rise of collective action to join a riot. Most existing works focus on contagions where individuals' states are represented by {\em binary} variables, and propagation takes place over a single isolated network. However, characterization of an individual's standing on a given matter as a binary state might be overly simplistic as most of our opinions, feelings, and perceptions vary over more tha…
Many network contagion processes are inherently multiplex in nature, yet are often reduced to processes on uniplex networks in analytic practice. We therefore examine how data modeling choices can affect the predictions of contagion processes. We demonstrate that multiplex contagion processes are not simply the union of contagion processes over their constituent uniplex networks. We use multiplex network data from two different contexts -- (1) a behavioral network to represent their potential for infectious disease transmission using a "simple" epidemiological model, and (2) users from online …
We study the diffusion of influence in random multiplex networks where links can be of $r$ different types, and for a given content (e.g., rumor, product, political view), each link type is associated with a content dependent parameter $c_i$ in $[0,\infty]$ that measures the relative bias type-$i$ links have in spreading this content. In this setting, we propose a linear threshold model of contagion where nodes switch state if their "perceived" proportion of active neighbors exceeds a threshold τ. Namely, a node connected to $m_i$ active neighbors and $k_i-m_i$ inactive neighbors via type-$i$ …
We develop a theoretical framework for the study of epidemic-like social contagion in large scale social systems. We consider the most general setting in which different communication platforms or categories form multiplex networks. Specifically, we propose a contact-based information spreading model, and show that the critical point of the multiplex system associated to the active phase is determined by the layer whose contact probability matrix has the largest eigenvalue. The framework is applied to a number of different situations, including a real multiplex system. Finally, we also show th…
Internet communication channels, e.g., Facebook, Twitter, and email, are multiplex networks that facilitate interaction and information-sharing among individuals. During brief time periods users often use a single communication channel, but then communication channel alteration (CCA) occurs. This means that we must refine our understanding of the dynamics of social contagions. We propose a non-Markovian behavior spreading model in multiplex networks that takes into account the CCA mechanism, and we develop a generalized edge-based compartmental method to describe the spreading dynamics. Throug…
Social interactions are stratified in multiple contexts and are subject to complex temporal dynamics. The systematic study of these two features of social systems has started only very recently mainly thanks to the development of multiplex and time-varying networks. However, these two advancements have progressed almost in parallel with very little overlap. Thus, the interplay between multiplexity and the temporal nature of connectivity patterns is poorly understood. Here, we aim to tackle this limitation by introducing a time-varying model of multiplex networks. We are interested in character…
In this article we develop a highly integrated effective degree approach to modeling epidemic and awareness spreading processes on multiplex networks coupled with awareness-dependent adaptive rewiring. This approach keeps track of the number of nearest neighbors in each state of an individual; consequently, it allows for the integration of changes in local contacts into the multiplex network model. We derive a formula for the threshold condition of contagion outbreak; also, we provide a lower bound for the threshold parameter to indicate the effect of adaptive rewiring. The threshold analysis …
We explore simple models aimed at the study of social contagion, in which contagion proceeds through two stages. When coupled with demographic turnover, we show that two-stage contagion leads to nonlinear phenomena which are not present in the basic `classical' models of mathematical epidemiology. These include: bistability, critical transitions, endogenous oscillations, and excitability, suggesting that contagion models with stages could account for some aspects of the complex dynamics encountered in social life. These phenomena, and the bifurcations involved, are studied by a combination of …
Prior social contagion models consider the spread of either one contagion at a time on interdependent networks or multiple contagions on single layer networks or under assumptions of competition. We propose a new threshold model for the diffusion of multiple contagions. Individuals are placed on a multiplex network with a periodic lattice and a random-regular-graph layer. On these population structures, we study the interface between two key aspects of the diffusion process: the level of synergy between two contagions, and the rate at which individuals become dormant after adoption. Dormancy i…
We introduce a model to study the delicate relation between the spreading of information and the formation of opinions in social systems. For this purpose, we propose a two-layer multiplex network model in which consensus dynamics takes place in one layer while information spreading runs across the other one. The two dynamical processes are mutually coupled by considering that the control parameters that govern the dynamical evolution of the state of the nodes inside each layer depend on the dynamical states at the other layer. In particular, we explore the scenario in which consensus is favor…
This study examines the interface of three elements during co-contagion diffusion: the \textbf{synergy} between contagions, the \textbf{dormancy} rate of each individual contagion, and the \textbf{multiplex network topology}. Dormancy is defined as a weaker form of "immunity," where dormant nodes no longer actively participate in diffusion, but are still susceptible to infection. The proposed model extends the literature on threshold models, and demonstrates intricate interdependencies between different graph structures. Our simulations show that first, the faster contagion induces branching o…
Complex networks represent the natural backbone to study epidemic processes in populations of interacting individuals. Such a modeling framework, however, is naturally limited to pairwise interactions, making it less suitable to properly describe social contagion, where individuals acquire new norms or ideas after simultaneous exposure to multiple sources of infections. Simplicial contagion has been proposed as an alternative framework where simplices are used to encode group interactions of any order. The presence of higher-order interactions leads to explosive epidemic transitions and bistab…
Albeit epidemic models have evolved into powerful predictive tools for the spread of diseases and opinions, most assume memoryless agents and independent transmission channels. We develop an infection mechanism that is endowed with memory of past exposures and simultaneously incorporates the joint effect of multiple infectious sources. Analytic equations and simulations of the susceptible-infected-susceptible model in unstructured substrates reveal the emergence of an additional phase that separates the usual healthy and endemic ones. This intermediate phase shows fundamentally distinct charac…
Several biological and social contagion phenomena, such as superspreading events or social reinforcement, are the results of multi-body interactions, for which hypergraphs offer a natural mathematical description. In this paper, we develop a novel mathematical framework based on approximate master equations to study contagions on random hypergraphs with a heterogeneous structure, both in terms of group size (hyperedge cardinality) and of membership of nodes to groups (hyperdegree). The characterization of the inner dynamics of groups provides an accurate description of the contagion process, w…
Random links between otherwise distant nodes can greatly facilitate the propagation of disease or information, provided contagion can be transmitted by a single active node. However we show that when the propagation requires simultaneous exposure to multiple sources of activation, called multiplex propagation, the effect of random links is just the opposite: it makes the propagation more difficult to achieve. We calculate analytical and numerically critical points for a threshold model in several classes of complex networks, including an empirical social network.
Group dynamics shape contagion onsets and multistable active phases under collective reinforcement
GOTHAM lab, Institute of Biocomputation and Physics of Complex Systems (BIFI), University of Zaragoza（萨拉戈萨大学生物计算与复杂系统物理研究所）；Department of Condensed Matter Physics, University of Zaragoza（萨拉戈萨大学凝聚态物理系）；Vermont Complex Systems Institute, University of Vermont（佛蒙特大学佛蒙特复杂系统研究所）；Department of Network and Data Science, Central European University（中欧大学网络与数据科学系）；Department of Computer Science, University of Vermont（佛蒙特大学计算机科学系）；Laboratory for the Modeling of Biological and Socio-technical Systems, Northeastern University（东北大学生物与社会技术系统建模实验室）；The Roux Institute, Northeastern University（东北大学鲁克斯学院）；Department of Physics and Astronomy, University of Catania（卡塔尼亚大学物理与天文学系）；School of Mathematical Sciences, Queen Mary University of London（伦敦大学玛丽女王学院数学科学学院）；Complexity Science Hub Vienna（维也纳复杂科学中心）
Incorporating social factors into disease prevention and control efforts is an important undertaking of behavioral epidemiology. The interplay between disease transmission and human health behaviors, such as vaccine uptake, results in complex dynamics of biological and social contagions. Maximizing intervention adoptions via network-based targeting algorithms by harnessing the power of social contagion for behavior and attitude changes largely remains a challenge. Here we address this issue by considering a multiplex network setting. Individuals are situated on two layers of networks: the dise…
Higher order interactions are increasingly recognised as a fundamental aspect of complex systems ranging from the brain to social contact networks. Hypergraph as well as simplicial complexes capture the higher-order interactions of complex systems and allow to investigate the relation between their higher-order structure and their function. Here we establish a general framework for assessing hypergraph robustness and we characterize the critical properties of simple and higher-order percolation processes. This general framework builds on the formulation of the random multiplex hypergraph ensem…
The increasing integration of world economies, which organize in complex multilayer networks of interactions, is one of the critical factors for the global propagation of economic crises. We adopt the network science approach to quantify shock propagation on the global trade-investment multiplex network. To this aim, we propose a model that couples a Susceptible-Infected-Recovered epidemic spreading dynamics, describing how economic distress propagates between connected countries, with an internal contagion mechanism, describing the spreading of such economic distress within a given country. A…
Many complex systems demand manifold resources to be supplied from distinct channels to function properly, i.e, water, gas, and electricity for a city. Here, we study a model for viability of such systems demanding more than one type of vital resources produced and distributed by resource nodes in multiplex networks. We found a rich variety of behaviors such as discontinuity, bistability, and hysteresis in the fraction of viable nodes with respect to the density of networks and the fraction of resource nodes. Our result suggests that viability in multiplex networks is not only exposed to the r…
Synergistic interactions are ubiquitous in the real world. Recent studies have revealed that, for a single-layer network, synergy can enhance spreading and even induce an explosive contagion. There is at the present a growing interest in behavior spreading dynamics on multiplex networks. What is the role of synergistic interactions in behavior spreading in such networked systems? To address this question, we articulate a synergistic behavior spreading model on a double layer network, where the key manifestation of the synergistic interactions is that the adoption of one behavior by a node in o…
Bootstrap percolation is a simple but non-trivial model. It has applications in many areas of science and has been explored on random networks for several decades. In single layer (simplex) networks, it has been recently observed that bootstrap percolation, which is defined as an incremental process, can be seen as the opposite of pruning percolation, where nodes are removed according to a connectivity rule. Here we propose models of both bootstrap and pruning percolation for multiplex networks. We collectively refer to these two models with the concept of "weak" percolation, to distinguish th…
Complex networks are characterized by latent geometries induced by their topology or by the dynamics on the top of them. In the latter case, different network-driven processes induce distinct geometric features that can be captured by adequate metrics. Random walks, a proxy for a broad spectrum of processes, from simple contagion to metastable synchronization and consensus, have been recently used in [Phys. Rev. Lett. 118, 168301 (2017)] to define the class of diffusion geometry and pinpoint the functional mesoscale organization of complex networks from a genuine geometric perspective. Here, w…
In recent years, there has been growing interest in studying games on multiplex networks that account for interactions across linked social contexts. However, little is known about how potential cross-context interference, or spillover, of individual behavioural strategy impact overall cooperation. We consider three plausible spillover modes, quantifying and comparing their effects on the evolution of cooperation. In our model, social interactions take place on two network layers: one represents repeated interactions with close neighbours in a lattice, the other represents one-shot interaction…
One of the major issues in the theoretical modeling of epidemic spreading is the development of methods to control the transmission of an infectious agent. Human behavior plays a fundamental role in the spreading dynamics and can be used to stop a disease from spreading or to reduce its burden, as individuals aware of the presence of a disease can take measures to reduce their exposure to contagion. In this paper, we propose a mathematical model for the spread of diseases with awareness in complex networks. Unlike previous models, the information is propagated following a generalized Maki-Thom…
During the COVID-19 pandemic, conflicting opinions on physical distancing swept across social media, affecting both human behavior and the spread of COVID-19. Inspired by such phenomena, we construct a two-layer multiplex network for the coupled spread of a disease and conflicting opinions. We model each process as a contagion. On one layer, we consider the concurrent evolution of two opinions -- pro-physical-distancing and anti-physical-distancing -- that compete with each other and have mutual immunity to each other. The disease evolves on the other layer, and individuals are less likely (re…
We present a continuous formulation of epidemic spreading on multilayer networks using a tensorial representation, extending the models of monoplex networks to this context. We derive analytical expressions for the epidemic threshold of the SIS and SIR dynamics, as well as upper and lower bounds for the disease prevalence in the steady state for the SIS scenario. Using the quasi-stationary state method we numerically show the existence of disease localization and the emergence of two or more susceptibility peaks, which are characterized analytically and numerically through the inverse particip…
