随着党派的节拍起舞--浅析《TikTok》的政治传播
Dancing to the Partisan Beat: A First Analysis of Political Communication on TikTok
摘要：
TikTok是一种视频分享社交网络服务，其受欢迎程度正在迅速增加。它是2019年全球下载量第二大的应用程序。尽管该平台以用户发布自己跳舞、假唱或展示其他才艺的视频而闻名，但表达政治观点的用户视频最近出现了井喷式增长。本研究旨在对TikTok上的政治传播进行初步评估。我们收集了一组美国共和党和民主党的党派视频，以调查用户如何就政治问题相互沟通。在计算机视觉、自然语言处理和统计工具的帮助下，我们说明了与其他社交媒体平台相比，TikTok上的政治传播更具互动性，用户可以结合多种信息渠道来传播他们的信息。我们表明，政治沟通发生在沟通树的形式，因为用户生成分支的响应现有的内容。在用户人口统计方面，我们发现属于美国两党的用户都很年轻，在平台上的行为相似。然而，共和党用户产生了更多的政治内容，他们的视频得到了更多的回应;另一方面，民主党用户参与了更多的跨党派讨论。
英文摘要：
TikTok is a video-sharing social networking service, whose popularity is increasing rapidly. It was the world's second-most downloaded app in 2019. Although the platform is known for having users posting videos of themselves dancing, lip-syncing, or showcasing other talents, user-videos expressing political views have seen a recent spurt. This study aims to perform a primary evaluation of political communication on TikTok. We collect a set of US partisan Republican and Democratic videos to investigate how users communicated with each other about political issues. With the help of computer vision, natural language processing, and statistical tools, we illustrate that political communication on TikTok is much more interactive in comparison to other social media platforms, with users combining multiple information channels to spread their messages. We show that political communication takes place in the form of communication trees since users generate branches of responses to existing content. In terms of user demographics, we find that users belonging to both the US parties are young and behave similarly on the platform. However, Republican users generated more political content and their videos received more responses; on the other hand, Democratic users engaged significantly more in cross-partisan discussions.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
