外源性冲击导致在线讨论中的反应性增加和情感弹性变化
Exogenous Shocks Lead to Increased Responsiveness and Shifts in Sentimental Resilience in Online Discussions
摘要:
现实世界的事件对通过在线对话表达的动态和情绪的影响还没有完全理解。特别是,高度两极化的社区的动态,深深地投入到一个特定事件的结果自然倾向于有一个对比的情绪敏感性外部事件。在这项研究中,我们分析了2018年世界杯墨西哥对德国小组赛期间的Twitter对话,并调查了现场比赛结果对对话动态和情绪的影响。我们发现,外生事件的影响会话量和病毒性较小,而有较高的影响用户的反应。有趣的是,我们观察到,在比赛中唯一的进球后,外源性事件对球迷的影响立即发生了变化。在这种外源性的冲击之后,球队球迷的情绪弹性增加了。相反,处于不利地位的团队的情绪更容易受到外部冲击后的进一步外部事件的影响。这些结果支持了这样一个事实,即用户参与度和情绪弹性的在线人口持有高度两极分化的立场,可以通过一个外源性的高重要性的事件进行操纵。
英文摘要:
The effects of real-world events on the dynamics and sentiment expressed through online conversations is not entirely understood. In particular, the dynamics of highly polarized communities, deeply invested in the outcome of a particular event naturally tend to have a contrasting emotional sensitivity to exogenous events. In this study, we analyze Twitter conversations during the Mexico vs Germany group match of the 2018 FIFA World Cup, and investigate the effect of the live game outcomes on the conversation dynamics and sentiment. We find that the exogenous events influence conversation volume and virality less, while having high influence on user responsiveness. Interestingly, we observe a shift in the influence that exogenous events have on fans immediately following the only goal scored in the game. The emotional resilience of fans of the advantaged team increased following this exogenous shock. In contrast, the sentiment of the disadvantaged team was left more susceptible to further exogenous events following the exogenous shock. These results support the fact that user engagement and emotional resilience of an online population holding highly polarized stances can be manipulated through an exogenous event of high importance.
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