For better user experience and business effectiveness, Click-Through Rate (CTR) prediction has been one of the most important tasks in E-commerce. Although extensive CTR prediction models have been proposed, learning good representation of items from multimodal features is still less investigated, considering an item in E-commerce usually contains multiple heterogeneous modalities. Previous works either concatenate the multiple modality features, that is equivalent to giving a fixed importance weight to each modality; or learn dynamic weights of different modalities for different items through technique like attention mechanism. However, a problem is that there usually exists common redundant information across multiple modalities. The dynamic weights of different modalities computed by using the redundant information may not correctly reflect the different importance of each modality. To address this, we explore the complementarity and redundancy of modalities by considering modality-specific and modality-invariant features differently. We propose a novel Multimodal Adversarial Representation Network (MARN) for the CTR prediction task. A multimodal attention network first calculates the weights of multiple modalities for each item according to its modality-specific features. Then a multimodal adversarial network learns modality-invariant representations where a double-discriminators strategy is introduced. Finally, we achieve the multimodal item representations by combining both modality-specific and modality-invariant representations. We conduct extensive experiments on both public and industrial datasets, and the proposed method consistently achieves remarkable improvements to the state-of-the-art methods. Moreover, the approach has been deployed in an operational E-commerce system and online A/B testing further demonstrates the effectiveness.
Advertising click fraud detection plays one of the vital roles in current E-commerce websites as advertising is an essential component of its business model. It aims at, given a set of corresponding features, e.g., demographic information of users and statistical features of clicks, predicting whether a click is fraudulent or not in the community. Recent efforts attempted to incorporate attributed behavior sequence and heterogeneous network for extracting complex features of users and achieved significant effects on click fraud detection. In this paper, we propose a Multimodal and Contrastive …
Tsinghua University（清华大学）；Beijing National Research Center for Information Science and Technology（北京信息科学与技术国家研究中心）；The Hong Kong Polytechnic University（香港理工大学）
Improving the performance of click-through rate (CTR) prediction remains one of the core tasks in online advertising systems. With the rise of deep learning, CTR prediction models with deep networks remarkably enhance model capacities. In deep CTR models, exploiting users' historical data is essential for learning users' behaviors and interests. As existing CTR prediction works neglect the importance of the temporal signals when embed users' historical clicking records, we propose a time-aware attention model which explicitly uses absolute temporal signals for expressing the users' periodic be…
School of Electronics and Information Technology, Sun Yat-sen University（中山大学电子与信息工程学院）
Learning joint embedding space for various modalities is of vital importance for multimodal fusion. Mainstream modality fusion approaches fail to achieve this goal, leaving a modality gap which heavily affects cross-modal fusion. In this paper, we propose a novel adversarial encoder-decoder-classifier framework to learn a modality-invariant embedding space. Since the distributions of various modalities vary in nature, to reduce the modality gap, we translate the distributions of source modalities into that of target modality via their respective encoders using adversarial training. Furthermore…
News recommendation is important for improving news reading experience of users. Users' news click behaviors are widely used for inferring user interests and predicting future clicks. However, click behaviors are heavily affected by the biases brought by the positions of news displayed on the webpage. It is important to eliminate the effect of position biases on the recommendation model to accurately target user interests. In this paper, we propose a news recommendation method named DebiasGAN that can effectively eliminate the effect of position biases via adversarial learning. We use a bias-a…
Modern information retrieval systems, including web search, ads placement, and recommender systems, typically rely on learning from user feedback. Click models, which study how users interact with a ranked list of items, provide a useful understanding of user feedback for learning ranking models. Constructing "right" dependencies is the key of any successful click model. However, probabilistic graphical models (PGMs) have to rely on manually assigned dependencies, and oversimplify user behaviors. Existing neural network based methods promote PGMs by enhancing the expressive ability and allowin…
Forecasting Clicks in Digital Advertising: Multimodal Inputs and Interpretable Outputs
Sony Group Corporation（索尼集团公司）；Institute for Clarity in Documentation（清晰文档研究所）；Inria Paris-Rocquencourt（巴黎- Rocquencourt 国家信息与自动化研究所）；Rajiv Gandhi University（拉贾·甘地大学）；Tsinghua University（清华大学）；Palmer Research Laboratories（帕勒尔研究实验室）
Rich user behavior information is of great importance for capturing and understanding user interest in click-through rate (CTR) prediction. To improve the richness, collecting long-term behaviors becomes a typical approach in academy and industry but at the cost of increasing online storage and latency. Recently, researchers have proposed several approaches to shorten long-term behavior sequence and then model user interests. These approaches reduce online cost efficiently but do not well handle the noisy information in long-term user behavior, which may deteriorate the performance of CTR pred…
Adversarial Attacks on Online Learning to Rank with Click Feedback
California Institute of Technology（加州理工学院）；Southeast University（东南大学）；The Chinese University of Hong Kong（香港中文大学）；Shanghai Jiao Tong University（上海交通大学）；University of Massachusetts Amherst（马萨诸塞大学阿默斯特分校）
Alibaba Group（阿里巴巴集团）；Institute of Automation, Chinese Academy of Sciences（中国科学院自动化研究所）
Exploration-Exploitation (E{\&}E) algorithms are commonly adopted to deal with the feedback-loop issue in large-scale online recommender systems. Most of existing studies believe that high uncertainty can be a good indicator of potential reward, and thus primarily focus on the estimation of model uncertainty. We argue that such an approach overlooks the subsequent effect of exploration on model training. From the perspective of online learning, the adoption of an exploration strategy would also affect the collecting of training data, which further influences model learning. To understand the i…
Accurate news representation is critical for news recommendation. Most of existing news representation methods learn news representations only from news texts while ignore the visual information in news like images. In fact, users may click news not only because of the interest in news titles but also due to the attraction of news images. Thus, images are useful for representing news and predicting user behaviors. In this paper, we propose a multimodal news recommendation method, which can incorporate both textual and visual information of news to learn multimodal news representations. We firs…
Continuous multimodal representations suitable for multimodal information retrieval are usually obtained with methods that heavily rely on multimodal autoencoders. In video hyperlinking, a task that aims at retrieving video segments, the state of the art is a variation of two interlocked networks working in opposing directions. These systems provide good multimodal embeddings and are also capable of translating from one representation space to the other. Operating on representation spaces, these networks lack the ability to operate in the original spaces (text or image), which makes it difficu…
Etsy is a global marketplace where people across the world connect to make, buy and sell unique goods. Sellers at Etsy can promote their product listings via advertising campaigns similar to traditional sponsored search ads. Click-Through Rate (CTR) prediction is an integral part of online search advertising systems where it is utilized as an input to auctions which determine the final ranking of promoted listings to a particular user for each query. In this paper, we provide a holistic view of Etsy's promoted listings' CTR prediction system and propose an ensemble learning approach which is b…
Alibaba-NTU Singapore Joint Research Institute（阿里巴巴-新加坡南洋理工大学联合研究院）；Nanyang Technological University（南洋理工大学）；University of Science and Technology of China（中国科学技术大学）；Alibaba Group（阿里巴巴集团）；Zhejiang University（浙江大学）
Side information of items, e.g., images and text description, has shown to be effective in contributing to accurate recommendations. Inspired by the recent success of pre-training models on natural language and images, we propose a pre-training strategy to learn item representations by considering both item side information and their relationships. We relate items by common user activities, e.g., co-purchase, and construct a homogeneous item graph. This graph provides a unified view of item relations and their associated side information in multimodality. We develop a novel sampling algorithm …
Recommendation systems have become popular and effective tools to help users discover their interesting items by modeling the user preference and item property based on implicit interactions (e.g., purchasing and clicking). Humans perceive the world by processing the modality signals (e.g., audio, text and image), which inspired researchers to build a recommender system that can understand and interpret data from different modalities. Those models could capture the hidden relations between different modalities and possibly recover the complementary information which can not be captured by a un…
News representation and user-oriented modeling are both essential for news recommendation. Most existing methods are based on textual information but ignore the visual information and users' dynamic interests. However, compared to textual only content, multimodal semantics is beneficial for enhancing the comprehension of users' temporal and long-lasting interests. In our work, we propose a vision-linguistics coordinate time sequence news recommendation. Firstly, a pretrained multimodal encoder is applied to embed images and texts into the same feature space. Then the self-attention network is …
