公共图书馆通过社交媒体吸引用户
Engaging Users through Social Media in Public Libraries
摘要:
参与式图书馆是一个新兴的概念,它指的是一个综合的图书馆系统必须允许用户参与图书馆的核心功能,而不是参与边缘。为了接受参与式理念,图书馆采用了许多技术,如社交媒体,以帮助他们建立参与式服务和吸引用户。为了帮助图书馆员了解新兴技术对参与式服务建设的影响,本文以社会媒体为例,探讨如何利用社会媒体提供的不同参与策略来吸引更多的用户。本文对图书馆系统做出了三大贡献。图书馆可以使用由此产生的参与策略来吸引用户。此外,可以根据用户的偏好来推断和设计最适合的策略。最后,可以根据社交媒体的数据分析来了解用户的偏好。三个这样的贡献放在一起,以充分解决拟议的研究问题,如何使用不同的参与策略在社会媒体上建立参与式图书馆服务,更好地吸引更多的用户访问图书馆?
英文摘要:
The participatory library is an emerging concept which refers to the idea that an integrated library system must allow users to take part in core functions of the library rather than engaging on the periphery. To embrace the participatory idea, libraries have employed many technologies, such as social media to help them build participatory services and engage users. To help librarians understand the impact of emerging technologies on a participatory service building, this paper takes social media as an example to explore how to use different engagement strategies that social media provides to engage more users. This paper provides three major contributions to the library system. The libraries can use the resultant engagement strategies to engage its users. Additionally, the best-fit strategy can be inferred and designed based on the preferences of users. Lastly, the preferences of users can be understood based on data analysis of social media. Three such contributions put together to fully address the proposed research question of how to use different engagement strategies on social media to build participatory library services and better engage more users visiting the library?
机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。