arXivDaily arXiv每日学术速递 周一至周五更新
arXiv 2003.00545cs.GTecon.TH
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面向非线性主体的销售:基于需求的拍卖

Selling to Non-linear Agents: A Demand-Based Auction

Hong Kong University of Science and Technology(香港科技大学);Northwestern University(西北大学);National University of Singapore(新加坡国立大学)

Yiding Feng, Jason Hartline, Yingkai Li

AI总结:

本文针对效用非线性的买家,提出基于需求的拍卖机制,该机制满足占优策略激励相容,收益最大化形式为第二价格,且仅观测需求曲线时为最大最小最优,同时分析了了解风险态度与预算的收益增量情况。

摘要:

拍卖将稀缺商品(从车牌到在线广告)分配给效用通常对货币非线性的买家,如受预算或风险规避影响的买家。本文研究卖家应如何向此类买家销售,以及了解其偏好的价值。我们提出基于需求的拍卖,该拍卖引出需求曲线,且对任何非线性效用均满足占优策略激励相容。收益最大化的此类拍卖采用熟悉的第二价格形式,当卖家仅观测到需求曲线时,它是最大最小最优的。在标准假设下,除需求曲线外,了解风险态度带来的收益增量相对较小;了解预算带来的收益增量也较小,除非预算与价值相关。

英文摘要:

Auctions allocate scarce goods, from car licenses to online advertising, to buyers whose utilities are often not linear in money, as with budgets or risk aversion. We ask how a seller should sell to such buyers and what learning their preferences is worth. We propose demand-based auctions, which elicit demand curves and are dominant-strategy incentive compatible for any non-linear utilities. The revenue-maximizing one takes familiar second-price forms and is max-min optimal when the seller observes only demand curves. Under standard assumptions, learning risk attitudes beyond demand curves adds relatively little revenue, as does learning budgets unless they correlate with values.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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