阻断阻断剂:研究反广告阻断的效果
Block the blocker: Studying the effects of Anti Ad-blocking
摘要:
广告为网站和在线业务带来了巨大的收入。广告拦截器和跟踪器拦截程序在过去几年中获得了发展势头,围绕隐私问题和改善在线用户体验展开了激烈的辩论。可接受的广告计划和反广告拦截器是近年来出现的打击广告拦截器的主要因素。本文详细讨论了世界顶级网站、德国顶级网站、DACH地区顶级网站和新闻类顶级网站的数据汇集。我们生成基于特征的A/B测试指标,并对它们进行分类器评估,然后分析结果。我们的论文还讨论了反广告拦截器如何影响德国的经济,法律和道德使用以及GDPR的最新变化,同时了解可接受的广告计划和白名单。
英文摘要:
Advertisements generate huge chunks of revenues for websites and online businesses. Ad-blocker and tracker blocking programs have gained momentum in the last few years with massive debates raging on privacy concerns and improving user experience online. Acceptable Ads programme and Anti Ad-blockers are primary elements emerging in recent years that combat ad-blockers. In this paper, we discuss at length data collection of top websites in the world, Germany, DACH region and news category. We generate feature based A/B testing metrics and employ classifier evaluations on them along with then analysing the result. Our paper also discusses how Anti Ad-blockers impact the economic, legal and ethical usage in Germany along with the recent changes in GDPR while taking a look at Acceptable ads programme and Whitelisting.
机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。