Whereas deep neural network (DNN) is increasingly applied to choice analysis, it is challenging to reconcile domain-specific behavioral knowledge with generic-purpose DNN, to improve DNN's interpretability and predictive power, and to identify effective regularization methods for specific tasks. This study designs a particular DNN architecture with alternative-specific utility functions (ASU-DNN) by using prior behavioral knowledge. Unlike a fully connected DNN (F-DNN), which computes the utility value of an alternative k by using the attributes of all the alternatives, ASU-DNN computes it by using only k's own attributes. Theoretically, ASU-DNN can dramatically reduce the estimation error of F-DNN because of its lighter architecture and sparser connectivity. Empirically, ASU-DNN has 2-3% higher prediction accuracy than F-DNN over the whole hyperparameter space in a private dataset that we collected in Singapore and a public dataset in R mlogit package. The alternative-specific connectivity constraint, as a domain-knowledge-based regularization method, is more effective than the most popular generic-purpose explicit and implicit regularization methods and architectural hyperparameters. ASU-DNN is also more interpretable because it provides a more regular substitution pattern of travel mode choices than F-DNN does. The comparison between ASU-DNN and F-DNN can also aid in testing the behavioral knowledge. Our results reveal that individuals are more likely to compute utility by using an alternative's own attributes, supporting the long-standing practice in choice modeling. Overall, this study demonstrates that prior behavioral knowledge could be used to guide the architecture design of DNN, to function as an effective domain-knowledge-based regularization method, and to improve both the interpretability and predictive power of DNN in choice analysis.
LIPN（LIPN实验室）；Université Sorbonne Paris Nord（索邦巴黎北大学）；INRIA Paris（法国国家信息与自动化研究所巴黎分部）
We present an unsupervised method to obtain disentangled representations of sentences that single out semantic content. Using modified Transformers as building blocks, we train a Variational Autoencoder to translate the sentence to a fixed number of hierarchically structured latent variables. We study the influence of each latent variable in generation on the dependency structure of sentences, and on the predicate structure it yields when passed through an Open Information Extraction model. Our model could separate verbs, subjects, direct objects, and prepositional objects into latent variable…
Choice functions accept a set of alternatives as input and produce a preferred subset of these alternatives as output. We study the problem of learning such functions under conditions of context-dependence of preferences, which means that the preference in favor of a certain choice alternative may depend on what other options are also available. In spite of its practical relevance, this kind of context-dependence has received little attention in preference learning so far. We propose a suitable model based on context-dependent (latent) utility functions, thereby reducing the problem to the tas…
Imperial College London（伦敦帝国理工学院）；Imperial College Business School（帝国理工商学院）
Choice modeling has been a central topic in the study of individual preference or utility across many fields including economics, marketing, operations research, and psychology. While the vast majority of the literature on choice models has been devoted to the analytical properties that lead to managerial and policy-making insights, the existing methods to learn a choice model from empirical data are often either computationally intractable or sample inefficient. In this paper, we develop deep learning-based choice models under two settings of choice modeling: (i) feature-free and (ii) feature…
Heinz Nixdorf Institute, Paderborn University（海因茨·尼克斯多夫研究所，帕德博恩大学）
We consider the problem of learning to choose from a given set of objects, where each object is represented by a feature vector. Traditional approaches in choice modelling are mainly based on learning a latent, real-valued utility function, thereby inducing a linear order on choice alternatives. While this approach is suitable for discrete (top-1) choices, it is not straightforward how to use it for subset choices. Instead of mapping choice alternatives to the real number line, we propose to embed them into a higher-dimensional utility space, in which we identify choice sets with Pareto-optima…
This paper discusses capabilities that are essential to models applied in policy analysis settings and the limitations of direct applications of off-the-shelf machine learning methodologies to such settings. Traditional econometric methodologies for building discrete choice models for policy analysis involve combining data with modeling assumptions guided by subject-matter considerations. Such considerations are typically most useful in specifying the systematic component of random utility discrete choice models but are typically of limited aid in determining the form of the random component. …
Global path preference and local response: A reward decomposition approach for network path choice analysis in the presence of locally perceived attributes
Understanding how subsets of items are chosen from offered sets is critical to assortment planning, wireless network planning, and many other applications. There are two seemingly unrelated subset choice models that capture dependencies between items: intuitive and interpretable random utility models; and tractable determinantal point processes (DPPs). This paper connects the two. First, all DPPs are shown to be random utility models. Next, a determinantal choice model that enjoys the best of both worlds is specified; the model is shown to subsume logistic regression when dependence is minimal…
The Random Utility Maximization model is by far the most adopted framework to estimate consumer choice behavior. However, behavioral economics has provided strong empirical evidence of irrational choice behavior, such as halo effects, that are incompatible with this framework. Models belonging to the Random Utility Maximization family may therefore not accurately capture such irrational behavior. Hence, more general choice models, overcoming such limitations, have been proposed. However, the flexibility of such models comes at the price of increased risk of overfitting. As such, estimating suc…
Traditional network models encapsulate travel behavior among all origin-destination pairs based on a simplified and generic utility function. Typically, the utility function consists of travel time solely and its coefficients are equated to estimates obtained from stated preference data. While this modeling strategy is reasonable, the inherent sampling bias in individual-level data may be further amplified over network flow aggregation, leading to inaccurate flow estimates. This data must be collected from surveys or travel diaries, which may be labor intensive, costly and limited to a small t…
