智能手机电子商业成功应用的概念框架--以GCC为例
A Conceptual Framework for Successful E-commerce Smartphone Applications: The Context of GCC
摘要：
在线业务的快速扩张席卷了海湾合作委员会地区。这样的扩展导致商业实体之间的竞争，导致需要识别客户用来选择合适的移动商业应用的因素。而不是仅仅关注应用程序的访问者/用户，需要将重点转向将临时客户转变为忠诚客户。信息系统成功模式的主要结构是信息质量、质量系统、服务质量、用户满意度、使用意愿和净效益，包括各种指标及其衡量标准。本研究认为，用户满意度，使用意图和净效益的结构，因为它是，但修改后的系统质量，信息质量和服务质量结构的基础上，以前的国家的最先进的文献。开发的理论模型进行了进一步测试，调查803 GCC的参与者。使用探索性和验证性因素分析进行了分析。研究揭示了服务质量（包括M-忠诚度建设，客户聊天和反馈，帮助和技术支持，信誉和可靠性建设）的信息质量和系统质量的重要性，影响用户满意度的重要性超过其他结构。
英文摘要：
Rapid expansion of online business has engulfed the GCC region. Such expansion causes competition among business entities, causing the need to identify the factors that the customers use to choose a suitable mobile business application. Instead of just focusing on the visitors/users of the application, a shift in focus towards transforming casual customers to loyal customers is needed. The IS Success Model, whose main constructs are Information Quality, Quality Systems, Service Quality, User Satisfaction, Intention to Use and Net Benefits, includes diversified indicators along with their measures. This research considers User Satisfaction, Intention to Use and Net Benefits constructs as it is, but modified System Quality, Information Quality and Service Quality constructs based on previous state-of-the-art literature. The developed theoretical model was further tested surveying 803 GCC participants. Responses were analyzed using exploratory and confirmatory factor analysis. Study reveals the significance of Service Quality (consisting of M-loyalty Building, Customer Chat and feedback, Help and technical support, and Credibility and Reliability Build) over Information Quality and System Quality, impacting the importance of User Satisfaction over the other constructs.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
