arXivDaily arXiv每日学术速递 周一至周五更新
arXiv 1908.03825cs.IRcs.LG
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邻域对eCommerce搜索项目偏好的影响

Influence of Neighborhood on the Preference of an Item in eCommerce Search

eBay Inc.(eBay公司)

Saratchandra Indrakanti, Svetlana Strunjas, Shubhangi Tandon, Manojkumar Rangasamy Kannadasan

摘要:

在电子商务搜索中,为搜索查询提供一个排名的项目列表,以帮助买家发现库存并做出购买决策是一个关键问题。典型地,项目被独立地预测为具有关于给定搜索查询的销售概率。但是在像eBay这样的动态市场中,即使是单个产品,也有各种不同的因素将一个项目与另一个项目区分开来,这些因素会影响用户的购买决策。用户必须通过考虑所有这些选项来做出购买决定。现有的大多数学习排序算法只在损失函数(如成对或列表损失)处对标记项之间的相对相关性建模。但它们仅限于逐点评分函数,其中项目根据项目本身的特征独立排名。本文研究了物品的邻域对购买决策的影响。在这里,我们将邻域视为搜索结果中排名在当前项之上和之下的项。通过添加delta特征比较邻域内的项目并学习排名模型,我们能够通过实验证明具有delta特征的新排名器在平均倒数排名(MRR)方面优于我们的基线排名器。与基线模型相比,具有所提出的增量特征的排名模型导致MRR的$3-5\%$改进。我们还研究了不同大小的邻居的影响。实验结果表明,邻域大小$3$表现最好的MRR的基础上与$4-5\%$的基线模型的改进。

英文摘要:

Surfacing a ranked list of items for a search query to help buyers discover inventory and make purchase decisions is a critical problem in eCommerce search. Typically, items are independently predicted with a probability of sale with respect to a given search query. But in a dynamic marketplace like eBay, even for a single product, there are various different factors distinguishing one item from another which can influence the purchase decision for the user. Users have to make a purchase decision by considering all of these options. Majority of the existing learning to rank algorithms model the relative relevance between labeled items only at the loss functions like pairwise or list-wise losses. But they are limited to point-wise scoring functions where items are ranked independently based on the features of the item itself. In this paper, we study the influence of an item's neighborhood to its purchase decision. Here, we consider the neighborhood as the items ranked above and below the current item in search results. By adding delta features comparing items within a neighborhood and learning a ranking model, we are able to experimentally show that the new ranker with delta features outperforms our baseline ranker in terms of Mean Reciprocal Rank (MRR). The ranking models with proposed delta features result in $3-5\%$ improvement in MRR over the baseline model. We also study impact of different sizes for neighborhood. Experimental results show that neighborhood size $3$ perform the best based on MRR with an improvement of $4-5\%$ over the baseline model.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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