arXivDaily arXiv每日学术速递 周一至周五更新
arXiv 1908.01109cs.LGecon.EMstat.ML

二元选择森林在离散选择建模与估计中的应用

The Use of Binary Choice Forests to Model and Estimate Discrete Choices

Rotman School of Management, University of Toronto(多伦多大学罗特曼管理学院);School of Data Science, The Chinese University of Hong Kong, Shenzhen(香港中文大学(深圳)数据科学学院);Antai College of Economics and Management, Shanghai Jiao Tong University(上海交通大学安泰经济与管理学院)

Ningyuan Chen, Guillermo Gallego, Zhuodong Tang

AI总结:

本研究提出用二元决策树森林(随机森林)表示离散选择模型,实现可解释且一致估计顾客选择概率,并能恢复偏好排序,实验证明优于现有方法。

摘要:

问题定义。在零售业中,离散选择模型(DCMs)常用于捕捉顾客在面对一系列产品时的选择行为。当使用交易数据估计DCMs时,灵活模型(如机器学习模型或非参数模型)通常不可解释且难以估计,而易于处理的模型(如多项logit模型)则往往错误设定数据中呈现的复杂行为。方法/结果。在本研究中,我们使用二元决策树森林来表示DCMs。该方法基于随机森林,一种流行的机器学习算法。所得模型具有可解释性:决策树可以解释顾客在购买过程中的决策过程。我们证明我们的方法能够一致地预测任何DCM的选择概率,因此永远不会遭受错误设定的问题。此外,我们的算法能够预测训练数据中未出现的产品组合。其机制和误差可以进行理论分析。我们还证明了由于使用了如基尼指数和信息增益率等分裂准则,随机森林能够恢复顾客的偏好排序。管理启示。该框架具有独特的实际优势。它能够捕捉顾客在购买产品时的非理性或顺序搜索等行为模式。它能够处理由聚合导致的非标准格式的训练数据。它能够基于随机顾客根据产品存在与否做出决策的频率来衡量产品重要性。它还能够整合价格信息和顾客特征。我们使用合成数据和真实数据的数值实验表明,使用随机森林估计顾客选择可以优于现有方法。

英文摘要:

Problem definition. In retailing, discrete choice models (DCMs) are commonly used to capture the choice behavior of customers when offered an assortment of products. When estimating DCMs using transaction data, flexible models (such as machine learning models or nonparametric models) are typically not interpretable and hard to estimate, while tractable models (such as the multinomial logit model) tend to misspecify the complex behavior represeted in the data. Methodology/results. In this study, we use a forest of binary decision trees to represent DCMs. This approach is based on random forests, a popular machine learning algorithm. The resulting model is interpretable: the decision trees can explain the decision-making process of customers during the purchase. We show that our approach can predict the choice probability of any DCM consistently and thus never suffers from misspecification. Moreover, our algorithm predicts assortments unseen in the training data. The mechanism and errors can be theoretically analyzed. We also prove that the random forest can recover preference rankings of customers thanks to the splitting criterion such as the Gini index and information gain ratio. Managerial implications. The framework has unique practical advantages. It can capture customers' behavioral patterns such as irrationality or sequential searches when purchasing a product. It handles nonstandard formats of training data that result from aggregation. It can measure product importance based on how frequently a random customer would make decisions depending on the presence of the product. It can also incorporate price information and customer features. Our numerical experiments using synthetic and real data show that using random forests to estimate customer choices can outperform existing methods.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

↑