一般需求和费用函数下具有差异商品的寡头垄断中的广告：一种微分对策方法
Advertising in an oligopoly with differentiated goods under general demand and cost functions: A differential game approach
摘要：
在一般需求和费用函数下，利用微分对策方法对具有差异化产品的动态寡头垄断市场中的广告行为进行了分析。我们主要展示了以下结果。开环解与闭环解的比较取决于企业的产出是战略替代还是战略互补，当不存在广告活动的溢出效应时，无记忆闭环解与反馈解是等价的。
英文摘要：
We present an analysis of advertising activities in a dynamic oligopoly with differentiated goods by differential game approach under general demand and cost functions. Mainly we show the following results. The comparison of the open-loop solution and that of the closed-loop solution depends on whether the outputs of the firms are strategic substitutes or strategic complements, and the memoryless closed-loop solution and the feedback solution are equivalent when there is no spillover effect of advertising activities.
机构、总结、中文摘要均由AI分析而来，可能存在错误，请以论文正文为准。
