Click-Through Rate prediction is an important task in recommender systems, which aims to estimate the probability of a user to click on a given item. Recently, many deep models have been proposed to learn low-order and high-order feature interactions from original features. However, since useful interactions are always sparse, it is difficult for DNN to learn them effectively under a large number of parameters. In real scenarios, artificial features are able to improve the performance of deep models (such as Wide & Deep Learning), but feature engineering is expensive and requires domain knowledge, making it impractical in different scenarios. Therefore, it is necessary to augment feature space automatically. In this paper, We propose a novel Feature Generation by Convolutional Neural Network (FGCNN) model with two components: Feature Generation and Deep Classifier. Feature Generation leverages the strength of CNN to generate local patterns and recombine them to generate new features. Deep Classifier adopts the structure of IPNN to learn interactions from the augmented feature space. Experimental results on three large-scale datasets show that FGCNN significantly outperforms nine state-of-the-art models. Moreover, when applying some state-of-the-art models as Deep Classifier, better performance is always achieved, showing the great compatibility of our FGCNN model. This work explores a novel direction for CTR predictions: it is quite useful to reduce the learning difficulties of DNN by automatically identifying important features.
Learning feature interactions is the key to success for the large-scale CTR prediction in Ads ranking and recommender systems. In industry, deep neural network-based models are widely adopted for modeling such problems. Researchers proposed various neural network architectures for searching and modeling the feature interactions in an end-to-end fashion. However, most methods only learn static feature interactions and have not fully leveraged deep CTR models' representation capacity. In this paper, we propose a new model: DynInt. By extending Polynomial-Interaction-Network (PIN), which learns h…
University of Electronic Science and Technology of China（电子科技大学）；University of Science and Technology of China（中国科学技术大学）；Platform and Content Group (PCG) of Tencent（腾讯平台与内容事业群）；Nanjing University of Science and Technology（南京理工大学）；National University of Singapore（新加坡国立大学）
As the core of recommender system, collaborative filtering (CF) models the affinity between a user and an item from historical user-item interactions, such as clicks, purchases, and so on. Benefited from the strong representation power, neural networks have recently revolutionized the recommendation research, setting up a new standard for CF. However, existing neural recommender models do not explicitly consider the correlations among embedding dimensions, making them less effective in modeling the interaction function between users and items. In this work, we emphasize on modeling the correla…
Peking University（北京大学）；University of Chicago（芝加哥大学）；National Computer Network Emergency Response Technical Team/Coordination Center of China（国家计算机网络应急技术处理协调中心）
Interactive news recommendation has been launched and attracted much attention recently. In this scenario, user's behavior evolves from single click behavior to multiple behaviors including like, comment, share etc. However, most of the existing methods still use single click behavior as the unique criterion of judging user's preferences. Further, although heterogeneous graphs have been applied in different areas, a proper way to construct a heterogeneous graph for interactive news data with an appropriate learning mechanism on it is still desired. To address the above concerns, we propose a g…
Indian Institute of Technology, Kharagpur（印度理工学院克勒格布尔分校）；University of Maryland, College Park（马里兰大学帕克分校）；University of North Carolina, Charlotte（北卡罗来纳大学夏洛特分校）
Online content publishers often use catchy headlines for their articles in order to attract users to their websites. These headlines, popularly known as clickbaits, exploit a user's curiosity gap and lure them to click on links that often disappoint them. Existing methods for automatically detecting clickbaits rely on heavy feature engineering and domain knowledge. Here, we introduce a neural network architecture based on Recurrent Neural Networks for detecting clickbaits. Our model relies on distributed word representations learned from a large unannotated corpora, and character embeddings le…
In feeds recommendation, the first step is candidate generation. Most of the candidate generation models are based on CTR estimation, which do not consider user's satisfaction with the clicked item. Items with low quality but attractive title (i.e., click baits) may be recommended to the user, which worsens the user experience. One solution to this problem is to model the click and the reading duration simultaneously under the multi-task learning (MTL) framework. There are two challenges in the modeling. The first one is how to deal with the zero duration of the negative samples, which does no…
Click-through rate prediction plays an important role in the field of recommender system and many other applications. Existing methods mainly extract user interests from user historical behaviors. However, behavioral sequences only contain users' directly interacted items, which are limited by the system's exposure, thus they are often not rich enough to reflect all the potential interests. In this paper, we propose a novel method, named Dynamic Sequential Graph Learning (DSGL), to enhance users or items' representations by utilizing collaborative information from the local sub-graphs associat…
Modeling generative process of growing graphs has wide applications in social networks and recommendation systems, where cold start problem leads to new nodes isolated from existing graph. Despite the emerging literature in learning graph representation and graph generation, most of them can not handle isolated new nodes without nontrivial modifications. The challenge arises due to the fact that learning to generate representations for nodes in observed graph relies heavily on topological features, whereas for new nodes only node attributes are available. Here we propose a unified generative g…
Click-through rate (CTR) prediction plays important role in personalized advertising and recommender systems. Though many models have been proposed such as FM, FFM and DeepFM in recent years, feature engineering is still a very important way to improve the model performance in many applications because using raw features can rarely lead to optimal results. For example, the continuous features are usually transformed to the power forms by adding a new feature to allow it to easily form non-linear functions of the feature. However, this kind of feature engineering heavily relies on peoples exper…
International Institute of Information Technology Hyderabad（海得拉巴国际信息技术研究所）；Manipal Institute of Technology, Manipal（马尼帕尔理工学院）
Online media outlets, in a bid to expand their reach and subsequently increase revenue through ad monetisation, have begun adopting clickbait techniques to lure readers to click on articles. The article fails to fulfill the promise made by the headline. Traditional methods for clickbait detection have relied heavily on feature engineering which, in turn, is dependent on the dataset it is built for. The application of neural networks for this task has only been explored partially. We propose a novel approach considering all information found in a social media post. We train a bidirectional LSTM…
Deep Neural Networks, and specifically fully-connected convolutional neural networks are achieving remarkable results across a wide variety of domains. They have been trained to achieve state-of-the-art performance when applied to problems such as speech recognition, image classification, natural language processing and bioinformatics. Most of these deep learning models when applied to classification employ the softmax activation function for prediction and aim to minimize cross-entropy loss. In this paper, we have proposed a supervised model for dominant category prediction to improve search …
International Institute of Information Technology Hyderabad（海得拉巴国际信息技术研究所）；Manipal Institute of Technology, Manipal（马尼帕尔理工学院）；Birla Institute of Technology, Mesra（贝拉理工学院（梅斯拉））
In order to expand their reach and increase website ad revenue, media outlets have started using clickbait techniques to lure readers to click on articles on their digital platform. Having successfully enticed the user to open the article, the article fails to satiate his curiosity serving only to boost click-through rates. Initial methods for this task were dependent on feature engineering, which varies with each dataset. Industry systems have relied on an exhaustive set of rules to get the job done. Neural networks have barely been explored to perform this task. We propose a novel approach c…
Modeling powerful interactions is a critical challenge in Click-through rate (CTR) prediction, which is one of the most typical machine learning tasks in personalized advertising and recommender systems. Although developing hand-crafted interactions is effective for a small number of datasets, it generally requires laborious and tedious architecture engineering for extensive scenarios. In recent years, several neural architecture search (NAS) methods have been proposed for designing interactions automatically. However, existing methods only explore limited types and connections of operators fo…
When using the electronic map, POI retrieval is the initial and important step, whose quality directly affects the user experience. Similarity between user query and POI information is the most critical feature in POI retrieval. An accurate similarity calculation is challenging since the mismatch between a query and a retrieval text may exist in the case of a mistyped query or an alias inquiry. In this paper, we propose a POI latent semantic model based on deep networks, which can effectively extract query features and POI information features for the similarity calculation. Our model describe…
The Chinese University of Hong Kong（香港中文大学）；Microsoft Research Asia（微软亚洲研究院）；Carnegie Mellon University（卡内基梅隆大学）
To alleviate data sparsity and cold-start problems of traditional recommender systems (RSs), incorporating knowledge graphs (KGs) to supplement auxiliary information has attracted considerable attention recently. However, simply integrating KGs in current KG-based RS models is not necessarily a guarantee to improve the recommendation performance, which may even weaken the holistic model capability. This is because the construction of these KGs is independent of the collection of historical user-item interactions; hence, information in these KGs may not always be helpful for recommendation to a…
Generative neural networks have been shown effective on query suggestion. Commonly posed as a conditional generation problem, the task aims to leverage earlier inputs from users in a search session to predict queries that they will likely issue at a later time. User inputs come in various forms such as querying and clicking, each of which can imply different semantic signals channeled through the corresponding behavioral patterns. This paper induces these behavioral biases as hypotheses for query generation, where a generic encoder-decoder Transformer framework is presented to aggregate arbitr…
