社交网络中旅行社的定位服务
Positioning services of a travel agency in social networks
摘要:
在本文中,通过社交网络形成一个旅游公司的客户群的方法进行了观察。这些方法涉及社交网络(VK.com和Facebook)的网络用户,用于在互联网上定位旅行社“新欧洲”的服务。并提出了应用维护活动和维护用户兴趣的方法。因此,在线社交网络是现代网络社会信息交流的主要方式。这种信息和通信技术的快速发展和完善是旅行社品牌在全球信息空间中定位的关键因素。没有时间和空间的限制以及信息在社交网络的目标受众中传播的速度为旅行社“新欧洲”及其在互联网上的服务的有效推广创造了所有条件。
英文摘要:
In this paper the methods of forming a travel company customer base by means of social networks are observed. These methods are made to involve web-users of the social networks (VK.com and Facebook) for positioning of the service of the travel agency "New Europe" on the Internet. The methods of applying the maintenance activities and interests of web-users are also used. So, the main method of information exchanging in modern network society is on-line social networks. The rapid development and improvement of such information and communication technologies is a key factor in the positioning of the travel agency brand in the global information space. The absence of time and space restrictions and the speed of spreading of the information among an aim audience of social networks create all the conditions for effective popularization of the travel agency "New Europe" and its service in the Internet.
机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。