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arXiv 1806.00898econ.GNecon.THq-fin.EC
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如果较低的价格意味着质量,则尽管存在搜索成本,但价格仍具有竞争力

Competitive pricing despite search costs if lower price signals quality

Sander Heinsalu

摘要:

我表明,企业的价格几乎有竞争力,消费者可以推断产品质量的价格在市场上,企业在质量和生产成本不同,学习价格是昂贵的。破产风险或监管将更高的质量与更低的成本联系起来。如果高质量的公司成本较低,那么他们可以通过降价来表明质量。然后,低质量的公司必须降低价格来留住客户。这种价格竞争最终会导致一个分离均衡,在这个均衡中,低质量的公司收取他们具有竞争力的价格,而高质量的公司收取的价格略低。

英文摘要:

I show that firms price almost competitively and consumers can infer product quality from prices in markets where firms differ in quality and production cost, and learning prices is costly. Bankruptcy risk or regulation links higher quality to lower cost. If high-quality firms have lower cost, then they can signal quality by cutting prices. Then the low-quality firms must cut prices to retain customers. This price-cutting race to the bottom ends in a separating equilibrium in which the low-quality firms charge their competitive price and the high-quality firms charge slightly less.

机构、总结、中文摘要均由AI分析而来,可能存在错误,请以论文正文为准。

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